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Think Outside the Blog

Think Outside the Blog

As more and more companies join social media platforms it becomes increasingly difficult to stand out. Couple that with the fact that Google is putting more emphasis on user satisfaction each month and the need to create highly sharable content to post on your site – and on other platforms that link to your website – has never been more important. While traditional blogs are great for providing information for your customers, unconventional formats have the added benefits of being eye-catching and engaging. Here are a few of our favorite ideas:


You don’t have to own a restaurant to share a recipe with your audience – though restaurants certainly can use this strategy. Companies that sell children’s toys might share their favorite cookies to leave out for Santa while a jeweler could post romantic recipes that will wow her before you pop the question. Post these recipes on your website then share via social media, especially Pinterest which now supports recipe pins. Also submit them to a platform such as My Recipes or Crave Local to increase your reach and gain credible links back to your site.


YouTube and Spotify make music more accessible than ever. Take advantage of this by creating playlists to share with your customers. Alternative medicine providers may put together relaxing, nature-like songs, whereas a bar could build the perfect playlist to listen to as you get ready to go out. There is a song for every mood, meaning the possibilities are endless.

Infographics and Memes:

We’ve been championing these visual marketing pieces for some time. Visuals not only make your content more striking while users scroll through their social feeds or land on your website, but they also allow them to absorb and retain your information more easily. The best part about these pieces is that they can be applied to virtually any business. Florists may create an infographic titled, “What Her Favorite Flowers Say About Her,” while an insurance company could apply the Bad Luck Brian meme to the unfortunate incident of a tree falling on your brand new car.


I cannot scroll through my News Feed for two minutes without seeing at least one list from Buzzfeed. People love lists; it breaks information down into easy to process pieces, making your content more accessible. Your lists could be straightforward, such as packing lists for travel agencies or tourist destinations might post, or they could be more playful, such as a Tax accountant creating a list of the top 10 excuses people give for procrastinating on filing their taxes.

Creating just one of these pieces can help you grab attention and make the most of your digital marketing presence. Often companies resist these tools either because they have hit a creative block or they don’t have the technical skills to create these pieces, but that’s no reason to shy away from these powerful platforms. Our digital marketing team is here to support you with creative ideas, the technical aspects for creating these pieces, or both! Reach out, we’d love to help you get started with these exciting tools.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office