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Think Pinterest is Just For Women? Think Again!

Think Pinterest is Just For Women? Think Again!

The conversation happening around Pinterest as a marketing platform is starting to change. For a long time, the hugely popular social media site, where users collect images they find inspiring, motivating, funny or otherwise meaningful, has been regarded as an almost wholly female domain. Pinterest was the place to go if you were looking for wedding planning ideas, chicken recipes, and cute quotes about love, romance, and raising babies. This focus made Pinterest the obvious place to be for some business owners; others, however, found absolutely no value in the platform.

[Tweet “The number of male users on Pinterest has more than doubled in the past year.”]

New data reveals that Pinterest’s user base is changing. Enid Hwang, a Pinterest community manager, has shared the fact that the number of male users on Pinterest has more than doubled in the past year. Content being pinned by these users include DIY home improvement projects, travel destinations – particularly outdoor adventure, and survivalist-themed material, including project ideas and quotes. For brands that serve these markets, who hadn’t embraced Pinterest in order to reach the female portion of their marketplace, the time is now to re-think that decision. Current research indicates that 13% of American men are on Pinterest – that works out to roughly 1 in every 8 guys.

It’s important to understand how people use and search Pinterest. Rather than many other platforms, where users search specifically by hashtag for specific pieces of information, Pinterest users browse. Users typically spend at least an hour on Pinterest per visit, which is far, far longer than they’re spending on Facebook, Twitter, LinkedIn or Google+. Two-thirds of the content on Pinterest is created by brands: that’s a staggering statistic that proves visually compelling messaging has an audience that values it highly.

Take a look at your website analytics. How much traffic are you currently getting from Pinterest? There may be room for improvement, particularly if you haven’t made use of this platform before. Take time to learn about Pinterest’s unique culture before establishing your brand’s presence there, but don’t delay too long: you don’t want to be left behind while your competition capitalizes on Pinterest’s popularity.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office