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A Time To Laugh, A Time To Cry – And It All Takes Place on Social Media

A Time To Laugh, A Time To Cry – And It All Takes Place on Social Media

What did you do when you heard the news that Robin Williams died? For many people, the answer to that question was turn to social media. #RIPRobinWilliams was the top trending hashtag on Twitter within minutes of the announcement of the beloved star’s death; Facebook and Tumblr struggled to contain a tsunami of users’ favorite Robin Williams images and quotes.


If we ever needed proof of the social in social media, this is it. Grief is a very primal emotion; it’s a state everyone experiences and no one enjoys. Hardwired into our psyches and reinforced with generation upon generation of cultural influences is the lesson that when we’re sad, we mourn, and when we mourn, we do so in such a way that others know we’re in pain.

In ancient times, public grieving was considered so important that an entire profession – wailing women – sprung up to ensure that no one left this mortal coil unremarked. Today, we’ve seen that same cultural need being met on a volunteer basis via social media.

Whether it’s the avalanche of grief that manifests in the wake of a celebrity’s passing or the hundreds of thousands of memorial pages set up after personal tragedies, social media has become the place we go to talk about death, loss, and sorrow. Facebook, bringer of Candy Crush, is also the vehicle of choice to discuss our most intimate, personal experiences.

As brand managers and business leaders, we need to understand this phenomenon and how it impacts our company’s messaging on social media. There’s a time and a place for everything; on a day when you know your customers are thinking about a sad event, acknowledging this tastefully is perfectly appropriate. Best practices here are to keep your messaging simple and on point, stating what happened, expressing your shared sentiment of grief, and that’s it. In this way, you demonstrate your understanding and bond with your customers, strengthening the relationship during the sad times and building for happier days to come.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office