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It’s Time to Talk About Time

It’s Time to Talk About Time

“When you’re courting a nice girl, an hour seems like a second,” Albert Einstein once said. “When you sit on a red-hot cinder, a second seems like an hour.”

Time plays a critical role in how your customers view your products and services. When you’re creating marketing messaging, whether that’s website copy, social media postings, or video content, it’s important to know if your customer is in the mood to enjoy a long, leisurely date or if they’ve just sat on a cinder and need relief fast. This understanding will shape the amount of content you present as well as the way you organize it.

For example, let’s say you’re in the jewelry business. A very large part of the jewelry business is the sale of engagement rings. What does time mean to the engagement ring buyer? Not a whole lot. In fact, many brides-to-be report spending many happy hours poring over website galleries, comparing different styles and sharing their favorites with their friends via social media, especially Pinterest.

Let’s compare this experience with that of the home improvement retailer, who sells plumbing supplies. What does time mean to the buyer who needs a new shut-off valve for their home water line? EVERYTHING. This buyer has less than no time to consider all their shut-off valve options. They don’t care if the valve comes in chrome finish, brass finish, and stainless steel. They just know they need one and they need it now. Providing this customer with anything beyond absolutely essential information will slow them down and they don’t want that.

The quantity, type and arrangement of content presented to the engagement ring shopper needs to be markedly different than the quantity, type and arrangement of content presented to the shut-off valve customer. Make sure you understand how much time your customer wants to spend with you before you craft your marketing messages. Need help figuring this out? Give us a call!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office