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It’s Time For Some Tough Love

It’s Time For Some Tough Love

While you were sleeping, CNET broke one of the biggest internet security stories of the year: Russian hackers have nabbed more than 1.2 billion internet password and user names from over 420,000 websites. This is ten times larger than the Target security breach.

According to Hold Security, the company that discovered the breach, “Whether you are a computer expert or a technophobe, as long as your data is somewhere on the World Wide Web, you may be affected by this breach. Your data has not necessarily been stolen from you directly. It could have been stolen from the service or goods providers to whom you entrust your personal information, from your employers, even from your friends and family.”


The Tech Therapist: Enough Is Enough

I’ve been in this business for nearly 20 years now, and in all that time, I’ve consistently heard complaints about complex, difficult to remember passwords. People don’t like having to remember combinations of 15+ characters – especially when they contain upper and lower case letters, numbers, and symbols.

Well, I’m sorry, but that’s just too bad. You can’t have it both ways. Easy to remember passwords are indeed convenient – for you, and for the bad guys. The data that you’re protecting so lightly – such as your social media profiles – is often the same exact data that’s required to get into the stuff you’re not so laid back about: things like your banking and investment accounts. How many times have you been asked to enter your Mother’s maiden name or city of your birth?

Change your passwords today. Don’t use the same password for everything. It’s time to start taking some personal responsibility for your online security. You can’t depend on the websites to do everything for you. As this story unfolds, we’re going to see that no industry is immune from this type of hack; every place your personal information is stored online is vulnerable.

Each unique user name and password combination you use is an extra layer of protection between you and the bad guys. You need strong passwords, and you need to change them frequently. The time has passed when we can act surprised that massive data breaches are happening. This is our new normal. These attacks will continue and you need to take action to protect yourself.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office