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To Be The Must Have Jewelry Brand, Know Why Mobile Matters

To Be The Must Have Jewelry Brand, Know Why Mobile Matters

Many more people go online using their smartphone or tablet computer than via a laptop or desktop computer. In fact, over 60% of all web traffic occurs via a mobile device. If you’ve been following the tech trends, this probably isn’t news to you – but it may very well be news to the jewelry retailers who are carrying your brand. What can you do to help them sell more jewelry in this brave new world?

Let Them Know How Much Mobile Matters

Not every retailer realizes how central mobile devices have come to customers’ lives – or what marketing opportunities the rise of mobile creates. Let your retailers know mobile is about more than having a mobile-friendly website; there’s also sales opportunities available via SMS text messaging campaigns, app creation or participation, and more!

Create a Web Page Designed for In Store Shoppers

Research has shown that shoppers use their mobile devices to research purchases before, during, and after their in-store shopping excursions. Each of these touch points represents a sales opportunity. Ensure that your retailers have a sufficient web presence to cover the beginning and end of this process – specifically, your brand is displayed as agreed upon and that there’s clear contact and policies information on site.

Then create web content – preferably an entire page – for your retailers to host on their sites. This page should be designed to answer questions customer may have about your product as they’re shopping. Having this information readily available to potential buyers will move them steadily further into the sales funnel – great news for you and your retailer!

Provide your retailers with signage they can post near their display of your brand urging shoppers to visit the webpage for more information – it’s a small touch that can make a big difference.

Create a Text Alert Campaign

A text alert campaign would send customers who opt in a simple text message to let them know when their favorite jewelry brand (yours!) goes on sale at their favorite jewelry shop. It’s an easy way to do a little selling on your retailer’s behalf – all they need to do is post signage encouraging customers to sign up!

Make Mobile-Friendly a Requirement…Maybe

Must have brands need to be particular about which jewelry retailers they work with. At this point, it’s not an unreasonable expectation that the stores you work with have mobile-friendly websites. The amount of potential sales lost to websites that just aren’t mobile-friendly is too great.

Encourage the retailers you’re already working with to use the Google Mobile Friendly tool to assess their website. As you develop relationships with new retailers, the mobile-friendliness of their website should be among the criteria considered. Obviously, it’s not the only factor to take into account, but it’s an increasingly important one. In the years to come, no one would consider running a jewelry store without a mobile web presence any more than they’d try to do so without a sales staff!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office