Why Paying Attention to the Consumer Electronics Show is a Smart Move For Business Owners
Right now, as we speak, tech-lovers and legions of roving reporters are walking the aisles of the Consumers Electronics Show (CES, for those in the know). That’s where major brands are revealing their latest innovations, from Google Glass to Smart Watches and other wearable technology.
You’ll see headlines, like this one from the NY Times, assuring you that wearable technology isn’t quite ready for prime time. There are a couple of reasons for this: first, the devices aren’t totally flawless yet – there are still bugs that need to be worked out. Second, the new wearable tech hasn’t yet become fashionable: the punditry’s not sure who will be eager to slap on the first smart watch.
You may think that this means that wearable tech is not something that you, as the small business owner, needs to worry about. However, this would be an incorrect assumption. Once upon a time, a smartphone seemed an incredible impossibility: if the technology could even work, who could possibly afford such a powerful device? And yet today, 2/3rds of all Americans use smartphones – a situation that has a dramatic impact on the way you market your business online.
It’s not unreasonable to presume that wearable tech will follow the same sort of trajectory. Beginning as an exciting toy for the rich and geeky, wearable tech will someday in the not too distant future be appearing on the wrists of people near you – maybe even your customers.
Now is the time to start thinking about what that means.
How will you market yourself in an environment where space for images & text is very limited? Is your current website prepared to grow and expand to meet the needs of your customers and their many devices? What is your strategic plan for connecting with your customers in an increasingly mobile digital environment?
If you’re not sure how to answer these questions, don’t sweat it. Just give us a call. We’ll help you look at what you have, what you’re going to need, and what’s the most cost-effective route to get you from here to there. That way, when your customer turns to their watch to search for your kind of business, your website will be there for them to find. Don’t let your competition force you into irrelevancy. Maintain an awareness of tech trends and how they’re shaping your future!