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Today’s Trend, Tomorrow’s Reality

Today’s Trend, Tomorrow’s Reality

Why Paying Attention to the Consumer Electronics Show is a Smart Move For Business Owners

Right now, as we speak, tech-lovers and legions of roving reporters are walking the aisles of the Consumers Electronics Show (CES, for those in the know). That’s where major brands are revealing their latest innovations, from Google Glass to Smart Watches and other wearable technology.

You’ll see headlines, like this one from the NY Times, assuring you that wearable technology isn’t quite ready for prime time. There are a couple of reasons for this: first, the devices aren’t totally flawless yet – there are still bugs that need to be worked out. Second, the new wearable tech hasn’t yet become fashionable: the punditry’s not sure who will be eager to slap on the first smart watch.

todayvtomorrow-appleglassYou may think that this means that wearable tech is not something that you, as the small business owner, needs to worry about. However, this would be an incorrect assumption. Once upon a time, a smartphone seemed an incredible impossibility: if the technology could even work, who could possibly afford such a powerful device? And yet today, 2/3rds of all Americans use smartphones – a situation that has a dramatic impact on the way you market your business online.

It’s not unreasonable to presume that wearable tech will follow the same sort of trajectory. Beginning as an exciting toy for the rich and geeky, wearable tech will someday in the not too distant future be appearing on the wrists of people near you – maybe even your customers.

todayvtomorrow-watch


Now is the time to start thinking about what that means.

How will you market yourself in an environment where space for images & text is very limited? Is your current website prepared to grow and expand to meet the needs of your customers and their many devices? What is your strategic plan for connecting with your customers in an increasingly mobile digital environment?

If you’re not sure how to answer these questions, don’t sweat it. Just give us a call. We’ll help you look at what you have, what you’re going to need, and what’s the most cost-effective route to get you from here to there. That way, when your customer turns to their watch to search for your kind of business, your website will be there for them to find. Don’t let your competition force you into irrelevancy. Maintain an awareness of tech trends and how they’re shaping your future!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office