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Trust On the Internet?

Trust On the Internet?

Given the recent scandals and social hoaxes– Lance Armstrong or Morgan Freeman RIP ringing any bells? – trust and integrity have been common themes in the media. Add in the puzzling story of Manti Te’o that has us all scratching our heads and you have to wonder, who – and what – you can trust online.

Below we have a few tips and tricks to help you stay in the clear on the web.

trust-flag

If it Looks Too Good to be True, it Probably is.

You know when you just happen to be the 500th visitor to a website in a day and you win an iPad? We hate to break it to you, but chances are that is just a scam. Bring out your inner New Yorker and don’t be susceptible, or you’ll wind up looking like the woman in this popular State Farm commercial.

trust-details

Pay Attention to Details.

Are there any asterisks in the copy of the deal, web page, or email? This indicates that somewhere there will be fine print. Find it and read it! Most likely there is some sort of catch, such as black-out dates or minimum purchases that makes the deal almost invalid. Also, when you get an email, mouse over all of the links before you click on them. This will show the true destination of the link.

Recently I got an email that looked like it was from LinkedIn – the template was what I was used to seeing from LinkedIn and the “From” field showed that it was from LinkedIn. However, when I hovered my mouse over the links, it showed that they were from disreputable sources. The moral here is not to blindly trust that links will be safe, always double check before clicking.

trust-verify

Look for Verification.

Make sure your facts or even advice are coming from verified sources. Review the background of the individual who is providing the information by visiting LinkedIn and checking their profile. Continue by Googling for other sources. Does everything line up? How far back does the information go? This can help you validate the credibility of the person you are reading.

trust-permission

Know What (and Whom) You’re Giving Permission To.

By putting your information online, you are giving permission to certain audiences to access or use your information. Double check your privacy settings on all your social media accounts to ensure that only people who you have approved may access your information. When you fill out online forms, beware that including your email address often means that you will be put on a mailing list. While you will be able to unsubscribe to these emails, they’re often seen as a nuisance.

These are just a few hints to help keep you out of trouble on the web. Do you have any tried and true tricks of your own? Let us know. We’d love to hear from you!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office