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What Kind of Unboxing Experience Are You Giving Your Customers?

What Kind of Unboxing Experience Are You Giving Your Customers?

Over the course of the past twelve months, American YouTube users have watched over 60 million hours of unboxing videos. That’s 1.1 billion views of people eagerly unpacking the items they’ve purchased online.

[Tweet “YouTube users have watched over 60 million hours of unboxing videos.”]

When you think unboxing, don’t imagine the everyday experience of opening shipping cartons full of inventory: think instead of a one-of-a-kind excitement, where the recipient dramatically narrates their feelings and reactions as they theatrically unpack a long-awaited shipment. It’s surprisingly compelling to watch, and savvy brands are making the most of it by upping their shipping game.

Now is the time to consider how your customers receive their jewelry, particularly if they’re buying directly from you. There are many factors that go into shipping your merchandise, including item security and packing best practices to eliminate the risk of jewelry becoming damaged while in transit.

Now, in addition to those factors, you’ll want to think through how everything looks, feels and functions for your customer when they receive their package – and how that entire experience will be seen by potentially thousands of YouTube viewers.

Video is obviously a visual medium: consider the colors and patterning of your boxes and packaging material. Tactile considerations count too. Unboxers often comment on the feel of the items they encounter as they ‘dig in’ – making special note of nice features as well as those things they find to be not so great. Think strategically: brands that include experiential elements in their packaging – which can be something as simple as including stickers or other small free swag items. Benefit from the boost that comes from fans enthusiastically squealing over their discoveries.

Monitor YouTube for unboxing videos related to your jewelry. Acknowledging the YouTubers’ efforts is a nice, classy touch that can do a lot to strengthen the relationship between your customers and your brand. Share the best of these via your social media accounts, as well as on your website.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office