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Understanding Agnosticism: Platforms & Devices Don’t Matter As Much as They Used To

Understanding Agnosticism: Platforms & Devices Don’t Matter As Much as They Used To

When you’re talking about building your jewelry brand online, a phrase you’ll hear a lot is agnosticism – customers are said to be platform agnostic, device agnostic, or both. Understanding what this means and why it’s important is a critical aspect of becoming a top jewelry brand.

Defining Platform Agnosticism

There are several places where your customer can encounter information about your jewelry brand. They can find beautiful images on Pinterest boards, shared by their friends. They may follow you on Facebook. They can see print ads featuring your brand in magazines and signage in the retail shops that carry you. They may even visit your website.

[Tweet “Your customer expects your brand messaging to be both accurate and appealing.”]

Everywhere they go, your customer expects the messaging they encounter regarding your brand to be both accurate and appealing. They don’t care whether they read about your new line or a special promotion on Facebook or heard it on a radio ad: they’re depending on this information to be reliable so they can make wise purchasing decisions. This phenomenon is known as platform agnosticism.

Defining Device Agnosticism

How many ways can your customer access the internet? Chances are they have a computer or laptop; they’re likely to own a smartphone; they may also have a tablet. The web can also be accessed through gaming consoles and increasingly, wearable tech.

Device agnosticism refers to the fact that your customer doesn’t care which of their many devices they’re using to connect with your brand. They want the experience to be flawless. This means your website in particular must be configured to look and function superbly on multiple screen devices.

Why Agnosticism Matters To Your Brand

We’ve already talked about how top brands support their retailers by providing extensive media support. To do this in a meaningful way, you have to provide your retailers with content they can share on multiple messaging platforms, both online and in traditional spaces. Your sharable content must be, as much as possible, platform and brand agnostic. This can mean creating the same imagery in a variety of sizes, crafting pre-made posts to adhere to varying character limits, and more.

Yes, it means a little more effort on your end up front, but you wind up with a suite of content retailers can use on all the platforms they have an established presence, ensuring your brand is represented in an accurate, appealing fashion. Embracing platform & device agnosticism makes it easy for customers to believe in your brand.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office