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Understanding Your Business Website: Data Capture

Understanding Your Business Website: Data Capture

What it is:

Data capture is the systemized recording of any information your customers choose to share with you, such as their names, email addresses, and preferences. This can be accomplished in a number of ways, including contact forms, surveys, newsletter signups, event registrations, and other web forms.

Why you need it:

The more you know about your customers, the easier it becomes to sell to them. It’s that simple. Data capture is the first and most vital step in developing irresistibly relevant marketing campaigns.

You can design your data capture campaigns to discover the information that’s truly crucial to your sales process, such as a professional title in the B2B world, or marital status, number of children or other demographic data that would drive B2C sales.

It’s important to understand that accumulating the data is only the first step – analysis is required to get the insights needed to better shape your marketing campaigns – but it’s such an important first step. After all, without capturing the data? There’s nothing to analyze.

The bottom line benefit of data capture is it helps you target your marketing campaigns to the types of people who have an expressed interest in your products and services. A toy retailer who’d been very confident that parents of young children were his primary customer was shocked when data capture revealed that an overwhelming majority of his actual buyers were the grandparents. Adjusting his marketing message slightly to focus on grandparents resulted in significantly increased sales.

Data capture is not a one-time deal. Your customers grow and change every day, just like you do. Data capture needs to be an on-going process. This enables you to keep in touch with who your customer base currently is, and how they see themselves. Designing clever campaigns to capture data in ways customers embrace and are happy to participate in can be challenging, but the investment is well worth the reward.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office