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Understanding Your Business Website: Landing Pages

Understanding Your Business Website: Landing Pages

What it is:

A landing page is a web page designed to be a visitor’s first point of contact with your company after that visitor clicked on a link someplace else, such as a Google AdWords or social media ad.

The best landing pages are designed to quickly and clearly communicate your brand’s messaging, effectively moving your web visitors deeper into the sales channel. This can be accomplished in several ways. Video is a very popular tool to use on landing pages, as is an incentive offer, where visitors are urged to share their contact information in return for a downloadable guide, savings coupon, or the like.

Why you need it:

Landing pages give the business owner the chance to put their best foot forward. Making a great first impression is always essential! When a customer reaches a landing page, their journey began with a specific advertisement: you already know they’re at least marginally interested in what you’re offering.

A great landing page is a carefully targeted sales pitch – retailers may even sell products directly from their landing pages! Use a landing page to give your customers a compelling reason to do business with you and an immediate, easy-to-identify way to move forward. The results: more sales, closed much faster than sending your customer to your website’s homepage in the hopes they’ll find what they’re looking for.

Another benefit landing pages offer is the ability to track the effectiveness of your Google Adwords or social media advertising. Delving into your websites’ Google Analytics will allow you to discover the volume and quality of traffic you’re capturing through your marketing campaigns. This is great information to have when you’re making decisions about where to best use your advertising dollars!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office