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Understanding Your Business Website: Responsive Design

Understanding Your Business Website: Responsive Design

What it is:

Responsive design is the art and science of making sure your website looks great and functions flawlessly on desktop computers, laptops, smartphones and tablets. The goal is to provide an easy-to-navigate, easy to read, effortless website experience – no resizing or panning required!

Why you need it:

There are many different devices website visitors can use to view your website. They have their computer in their home or office; chances are they also have a smartphone or tablet computer. Research has proven, time and time again, that website visitors are what’s called ‘device agnostic’ – they don’t care what device they’re using, they expect website performance to be flawless, no matter what.

Responsive design is integral to delivering that flawless performance. All of the potential devices your customer may be using have different size screens. A responsive design will adjust to display optimally, no matter what size the screen is, without your website visitor being forced to resize the text or otherwise adjust their device to navigate it. Bear in mind that people consume content differently on smaller screens: video is even more popular on mobile devices, and shorter content outperforms longer reads.

It’s important to understand that responsive web design is different than mobile website design. A mobile website is an entirely separate website, created and optimized specifically for smartphones and mobile devices. It features simpler navigation and less content than your regular website.

Ultimately, you must determine which option is best to reach your mobile customers, though in our book the benefits of responsive design make it the optimal choice. If you’re ready to get started on a responsive website, give us a call!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office