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Mobile’s Changing Everything – And Not In The Way You Might Think

Mobile’s Changing Everything – And Not In The Way You Might Think

Just this morning, I watched one woman, deeply engrossed with her smartphone, walk directly into another woman who was doing the same thing. The collision was relatively minor – and so was each woman’s reaction to the event. There were some muttered apologies from each, and they went on their way. The fact they’d run right into each other was a wholly non-remarkable event. Chances are you’ve seen this scene play out in front of you – or maybe you’ve run into someone or been run into?

[Tweet “52% of respondents say smartphones & tablets are their primary device to access the internet.”]

That’s why I was so amused to see that Antwerp, a city forever linked in our minds to fine diamonds, has recently introduced texting lanes in their sidewalks. These narrow designated areas are designed to prevent the type of collision I witnessed this morning – and they’re only one example of how mobile device use is really transforming the world we live in.

These changes have been large and small. Almost every state in the nation has been forced to address the dangerous issue of texting and driving; think about the signs and commercials you may have seen about this in your own communities. Also, as smartphone use went up, chewing gum sales plummeted; people waiting in line are too busy checking their Twitter feeds to be wooed by Dentyne.

Most relevant to us, of course, is how smartphones have affected the way we shop. 52% of respondents in a SmartInsights research paper reported that smartphones and tablets are their primary device to access the internet; this of course has motivated Google’s recent decision to prioritize mobile-friendly sites in their search results. Customers are using their smartphones to research purchases, to comparison shop and check product features & benefits while in the store, and to review their experience after the fact.

Mobile really does matter. I can’t think of one area, whether it’s in the retail sphere or the world as a whole, where smartphones and tablets haven’t had a profound impact – can you? We can’t even begin to wrap our heads around all the changes that will come with mobile technology. This is only the tip of the iceberg, with bigger, more impactful changes currently hidden from our view.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office