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What Are You Doing For Valentine’s Day?

What Are You Doing For Valentine’s Day?

Valentine’s Day is right around the corner. For some industries, Valentine’s Day is a huge deal. If you’re a florist, a jeweler, or a purveyor of fine chocolates, chances are you’ve got your Valentine’s Day messaging already figured out and perhaps even implemented. But what about the rest of the world? Does Valentine’s Day actually matter as a marketing event for businesses that aren’t as obviously romantic?

We’d argue that it does – and not just because we’re all sentimental sweethearts, although that too is obviously true. No, embracing Valentine’s Day makes good business sense. Don’t take our word for it. Look at the pet industry, which stands ready to sell the loving pet parent at least $5 worth of special treats and goodies this February. That’s $5 per pet – and 79,463,000 households in this country that report owning a dog or cat!

The meaning of Valentine’s Day has grown beyond romantic love to encompass the many spheres of our lives where we express affection. People love their pets, and the pet industry has clued into that. But pets aren’t the only thing people love. They also love their cars, their homes, their computers and technology – the list is practically endless.

Now is a good time to think through what your customers love about your products and services. Sometimes this can be a stretch. If you’re a tax accountant, for example, what your customers may love is getting a big refund – or not getting in trouble with the IRS! A plumber might think there’s nothing particularly adorable about their profession – but there’s nothing that makes a customer more blissful than a hot shower after a long day.

Identify what your customers love the most, and craft an incentive offer around that appeal. Another great campaign that works well during the Valentine’s season is a ‘share the love’ event: if one of your customers refers another, they both get 10% off their next purchase (or whatever makes sense for your business).

Now is also the time to collect the images, quotes, and jokes you’ll be sharing with your customers and friends via social media during the Valentine’s Day season. It’s a lot easier to find this material now, when you’re not under last minute pressure!

Do you need help creating compelling sales offers, managing your social media presence, or just getting your best customers to buy from you more often? Give us a call! We’re here to help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office