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The Value in Being an April Fool

The Value in Being an April Fool

April Fool’s Day is one of the most divisive holidays out there. Some people absolutely adore April Fool’s Day – they’re out there carefully constructing elaborate pranks and laugh like loons when someone pranks them – while other people hate this celebration with the passion of a thousand burning suns. Yet there’s more to being a Fool than playing pranks, and that’s a lesson that has profound importance to anyone who’s got a business to market in the world today.

Joseph Campbell was a great scholar who delved into all the classic stories of the world. One story that kept coming up for him, time and time again, was the story of the Fool. The classic European example was the story of Parsifal, and there is an equivalent story in every culture. In these stories, the Fool always had a mission he needed to complete, but he didn’t go about it the way people had always done things. In fact, he was always asking questions about what seemed to everyone else to be blindingly obvious. He never took it for granted that the right way to do things was the right way to. In fact, sometimes he’d try to complete his mission in a way that made no sense to anyone.

Yet he was successful. Time after time, in story after story, we see that it is the one person who sets aside convention and traditional wisdom, who is willing to set aside what has always been done in favor of what works, who achieves the greatest results. These people are laughed at. They’re mocked by their society. They are called Fools. And they win.

Are you willing to be a Fool?

Just for today, try on the Fool’s point of view. Look at your marketing and say, “Is this doing what I need it to do? Is there a better way? What if I did something differently?” The perspective shift can be a real game changer, for you and for your business – and we’re not fooling!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office