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Video Marketing Throw Down: Vine vs. Instagram

Video Marketing Throw Down: Vine vs. Instagram

On Thursday June 20th, Facebook instigated another battle with its biggest social media foe, Twitter, by adding a video feature to Instagram, pitting it directly against Twitter owned video app Vine. The launch of this tool, along with its new clickable hashtags, prove that Facebook is making a hard push to maintain its place at the top of the social media pyramid and keep runner up Twitter at bay. We’ve used both video marketing platforms, and Instagram’s video function takes the cake on just about every direct test. Let’s review some of the advantages Instagram has over Vine.


Benefits of Instagram
  • Sociability:

    Instagram allows businesses to be more social with their video marketing. Vine allows you to post videos to its own platform, as well as to Facebook and Twitter, whereas Instagram supports these platforms, as well as tumblr, foursquare and email.

  • Longevity:

    The brevity of Vine videos, 6 seconds, poses a creative challenge, but it also just plain limits what you can do with the social tool. Instagram allows users a full 15 seconds to create their videos, opening up a world of opportunities that are unavailable on Vine. Businesses can now demonstrate a whole process without the fear of being cut off or painstakingly capturing each step in minute stop motion.

  • Technicality:

    With this new video tool, Instagram has introduced a new technology that stabilizes footage. This feature allows for higher quality video, allowing businesses to represent their brands in the best possible light.

  • Diversity:

    Just as with their photos, Instagram offers 13 custom filters for their videos. This gives businesses the opportunity to play up certain color schemes to match the tone of their videos to maximize the resonance with their audience. Vine does not currently support any filters or styles.

  • Flexibility:

    For Vine users, what you see is what you get. Short of reshooting your entire video, there are no options for editing Vine videos. On the other hand, Instagram includes two major editing abilities. First, they let users remove the final frame (a bonus for anyone who’s filmed a bit more than they want). Second, users can chose the frame still that they want to use to represent their video when it is posted, meaning that businesses can increase the chances that their videos are played.

  • Though Instagram is leaps and bounds ahead of Vine for the time being, it’s only a matter of time until Vine retaliates. So who really wins? Users and business owners! As these platforms attempt to one up each other, the video tools you have at your disposal will only get better and better.

    Considering a video marketing strategy for your business? We’d love to help! Reach out and schedule a free consultation to learn how video can boost your business.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office