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Want Loyalty? Rapid Rewards Required

Want Loyalty? Rapid Rewards Required

Customer loyalty programs are incredibly popular. More than one out of every two customers participates in some form of retail loyalty program, according to the 2017 Colloquy Loyalty Census. Customers enjoy loyalty programs because they save money and are able to access special benefits not available to ‘ordinary’ shoppers.

That being said, loyalty program growth is beginning to slow. This is happening in part because customers have begun to value their loyalty more. They’re examining loyalty programs more critically, and have heightened expectations. If you want to capture these newly-demanding customers’ loyalty, you need to deliver more. Here’s what that looks like:

Mobile Loyalty Programs

Plastic loyalty cards just don’t do it anymore. Today’s customer expects a fully mobile loyalty experience, where they can access deals, track points, and more all from their phone. There are a number of mobile loyalty platforms: for best results, choose a provider that integrates with your existing ecommerce and POS systems.


Today’s customers expect a high degree of personalization from loyalty programs. It’s essential to capture and use customers’ names correctly and often. Reward offers should make sense based on previous purchasing behaviors and stated preferences – for example, if a loyal customer shops your store for dog food, don’t reward them with bird seed! Gift them a fun toy for Fido instead.

[Tweet “57% of people who abandon a loyalty program cited the long time required to earn rewards.”]

A Way to Earn More

The customers who are demanding more from you are willing to do their part as well. Offer loyalty rewards members an opportunity to earn more by sharing your brand’s messaging on social media: it’s a smart, easy way to extend brand reach. Customers are more willing to believe good things about your brand when it’s their friends spreading the word.

Rapid Rewards

Speed is of the essence. The Colloquy Loyalty Census reports that 57% of people who abandon a loyalty program cited the long time required to earn even minimal rewards as the reason they gave up. We live in an instant gratification society. Adjust your rewards schedule to provide smaller, more frequent rewards and see customer satisfaction increase.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office