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Want To Be Known For Having the Looks Teens Love? The 4 Social Media Platforms You Need To Know

Want To Be Known For Having the Looks Teens Love? The 4 Social Media Platforms You Need To Know

For the jewelry retailer who specializes in trendy fashion pieces for the teen and young adult market, Business Insider’s most recent research report  is must-read material. Detailed therein are the demographic details that make it easy to understand which social media platforms are most relevant to reaching your customers.

Instagram has captured this portion of the marketplace. Almost 1/3rd of teens rate Instagram as the most important social media network, followed by Snapchat, Tumblr, and Vine. Users aged 18-24 strongly prefer these four social media platforms to Facebook, Twitter, Pinterest, and LinkedIn.  Only 14% of teens rate Facebook as the top platform; less than 40% of Facebook’s users are between 18-34.

Snapchat is rapidly gaining ground on Instagram, with over 100 million daily active users. 70% of users are women, who report valuing the immediacy of connection they feel with people they snap with. The Association of Surfing Professionals tapped into this appeal by having some of their celebrity stars ‘snap back’ autographs to any fans who reached out to them – it’s an idea that could easily translate to jewelry designers or celebrity models.

Look at Calvin Klein if you’d like to see how fashion brands can shine on Tumblr. The designer uses Tumblr basically as a private ongoing fashion show, giving their followers new looks to look at regularly, both in staged product shots and more candid style behind the scenes images. A jewelry retailer can follow this model, combining unboxing and showcase stocking pics with images of customers and staff trying on their favorite pieces – keep it casual and sparkly for best results.

Vine features looping 6 second video clips. Humor and surprising content is the order of the day; if you can find a way for your customers to laugh out loud at your material, you’ll have them hooked. Tutorials are also very hot on Vine. Something like how to wear stackable bracelets may seem self-evident, but people will watch it: put together a video featuring the looks you’d like to sell the most of and test the concept for yourself!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office