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Web Apps: So Easy a Baby Can Use Them

Web Apps: So Easy a Baby Can Use Them

Letting a toddler play with your smart phone seems harmless. After all, they won’t hack your social media or send embarrassing texts to your ex. But one Portland dad has learned that lending his phone to his 14-month-old daughter was a costly mistake. In the few minutes that she had his smartphone she opened his ebay app, bid on a car, and won. Luckily for him, it was a $225 1962 Austin Healey Sprite, not the $38,000 Porche he’d been window-shopping.

Now this may have just been a happy (or unhappy depending on how you look at it) accident, but it does remind us of the importance of usability. Whether it’s an app, website or mobile site, it must first and foremost be easy to use and navigate. The most beautifully designed site or app in the world will do you very little good if your content is buried in confusing navigation and other features.

Let’s examine areas of your website to pay special attention to with regards to maximizing usability and making your website so easy a baby could use it.

  • Navigation:

    Not only should your navigation be in plain sight when a user lands on your website, your visitors should be able to tell by the titles what types of content will be on those pages. Getting creative with your navigation is all fine and well, but if you’ve taken so much creative license that their meaning is unclear then you’ve done more harm than good. Be sure that all of your most important sections are represented in the main navigation, with pages that are associated with these items appearing in drop downs from there.

  • CTA’s & Side Bar:

    Depending on how your site is designed, you should consider placement of items that add visual interest to your site like CTA’s (calls to actions) or side bar items. They serve a functional purpose, a marketing purpose and a business purpose, calling out important sections on your site to which you want to drive your visitors. Think strategically about these items. It is a best practice to call out your contact page, or even include a short contact form directly on the side or the body of the page – this increases capture and conversion. Other popular call outs include newsletter sign-ups, testimonials, blog rolls, social media icons.

  • Stay Social:

    Users often turn to social media as a source of validation in order to see if your company is well received with fans and to learn more about your business. They shouldn’t have to go searching for this information. If your visitors can’t locate your social icons at a glance they will most likely abandon their pursuit and turn to your more social competitors. Make sure that your social media icons are easily visible on every page. We’ve included ours at the top of our site and they remain stuck there, along with our navigation, as you scroll down the page.

  • Sharability:

    Web visitors are willing, even excited, to share content that they like. However, they’re much more likely to do so if you provide them with a little encouragement in the form of a share feature. This not only reminds users to share a page on your website that they’ve found particularly interesting or useful, it also makes it easy for them to do without even leaving your site.

These are just a few items to consider when designing your website for ease of use. Stay tuned for more tips on web usability or reach out for a free consultation to learn how we can make your website more user friendly!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office