Skip to content

A Website’s Work Is Never Done

A Website’s Work Is Never Done

Creating a website is a very different process than writing a book. Unlike an author, a business owner never gets to write those satisfying words, “The End.”

Adding new content regularly to your website is a marketing essential, both in terms of capturing customer attention and boosting SEO rankings. That being said, there’s a certain amount of content that absolutely needs to be in place before your site goes live: without it, you won’t be delivering an optimized, sales-generating experience for your customer.

Have Essential Content in Place Before Launch

During the website development process, you should be discussing what content is absolutely essential to your visitors’ experience. This list can include information about your products and services, contact information, an about us story and more – you’ll determine what’s right for your business in partnership with your developer. All of this content should be in place before your site is launched.

During the testing phase, you or a member of your leadership team should review this content closely. Is it working properly, conveying your messaging effectively and creating the experience you want your customers to have?

Make note of any information or steps along the sales channel that appears to be missing. Determinations will need to be made if this content needs to be in place prior to site launch or if it can wait until the site goes live.

Content Can & Should Be Added After Your Site Goes Live

One way to think about content on your website is the way you’d think about merchandise in a retail store. A retailer doesn’t decide on one merchandise mix and display that in perpetuity. Instead, they’re constantly mixing things up, displaying new and exciting merchandise in order to keep shoppers interested.

Your website should work the same way. Dynamic content elements, like blog entries, videos, and front page imagery, keep website visitors engaged. There’s also a significant SEO boost associated with updating content frequently. Google gives higher rankings to sites that are updated regularly, while sites that keep the same content without changes for long periods of time tend to lose their ranking.

As a best practice, you’ll want to be adding new content to your website at least monthly, if not weekly. Develop a strategy outlining what content you want to add, as well as the best time to roll that content out. Done well, content marketing via your website is one of the most efficient ways to drive sales.

This does mean your website is never officially done. But from where we’re sitting, a website that’s never ‘done’ that consistently captures customer interest, builds brand recognition, and generates sales is infinitely better than a ‘finished’ website that through inactivity alone is incapable of doing any of these things. If you agree, and you’d like a website that delivers real results, give us a call today. We’re here to help!

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office