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#WeddingWednesday: Using Hashtags to Promote Bridal Jewelry on Social Media

#WeddingWednesday: Using Hashtags to Promote Bridal Jewelry on Social Media

Hashtags are a social media convention in which the pound symbol (#) is used in front of a word or phrase in a post. Hashtags are searchable, meaning that anyone who’s interested in what the social media conversation around engagement rings might be, for example, simply has to do a search for #EngagementRing. You can use hashtags on Twitter, Facebook, Pinterest, Instagram and Google +.

[Tweet “Selecting which hashtags to incorporate into your social media postings is both an art and a science.”]

Selecting which hashtags to incorporate into your social media postings is both an art and a science. In the case of bridal jewelry, there are the obvious choices: #EngagementRing #Diamond #Solitaire #WeddingBand as well as hashtags affiliated with the designer’s name: #LeVian #KirkKara #GabrielCo and so. When you’re promoting a designer’s ring or work in the post, there’s no reason not to mention them by name – many of the best bridal jewelry brands have strong name recognition, and brides to be do searches by designer name to familiarize themselves with everything that’s available on the marketplace.

Other popular and relevant hashtags may not be as tightly focused on the bridal jewelry element yet still are searched regularly, such as #bridetobe, #weddingplanning, #wedding, #bride, #weddinginspo, #obey, #vows, #engaged, #engagementphotos, #romance. Try cycling through these hashtags in your social media, testing which ones have the most resonance with your audience. There can be tremendous variations in how effective a hashtag is based on who your customers are and where you’re located geographically – #obey draws lots of positive attention in some markets, and not nearly as much in others. It pays to know your customers!

Finally, there are some unique hashtags that have developed as part of social media culture. #WeddingWednesday is one; #HowHeAsked, which is focused on proposals, is another. As you spend time on social media, preparing your own content and surveying what your competitors and other jewelry retailers are doing, keep your eyes open for these one of a kind hashtags – they might just have a role in your next campaign!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office