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We’re Not All Starting in the Same Place

We’re Not All Starting in the Same Place

One of the challenges jewelry brands face is finding partner retailers who can help market and sell their merchandise effectively. We live in a huge country, in an even larger world. Technology has proven to be able to bridge the gaps imposed by geography – there’s a reason girls in rural Montana are crazy for Alex & Ani bracelets, which started as a local phenomenon right here in Rhode Island – but in order for technology to work for you, you need partner retailers who know how to work with technology.

This isn’t necessarily always the reality in the jewelry industry. Many, many well regarded retailers have been in business for generations. They’ve gotten where they’ve gotten without the use of websites and social media. Of course now most are beginning to adapt – but is it at a speed fast enough to meet your needs?
We all know that new social media platforms are emerging and becoming relevant constantly. Instagram, Tumblr, Snapchat and other sites may in fact be the best tools to reach your target market – but do your partner retailers know how to use them effectively?

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Communication is key. Let your partner retailers know you’re ready, willing, and able to support them as they learn about new platforms. This may mean providing educational resources, such as links to tutorial videos or getting started guides that you’ve found to be helpful. It may also mean creating marketing collateral such as headers, images, videos, ads, and posts for them to share.

For younger designers and brand managers, especially those who grew up with the internet and social media, this can be an intensely frustrating experience. However, it’s important to remember that we’re not all starting in the same place. Technology that’s intuitive and easy for you to use may not necessarily be so for some of the partner retailers you work with. However, the best partner retailers are willing to learn, especially when learning helps them grow their business. By being an enthusiastic, supportive partner, you help them – and they, in turn, help your brand grow.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office