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What If Expertise Actually Matters?

What If Expertise Actually Matters?

After a few decades working in and with the media, you begin to think you’ve seen it all. But we have to admit to a collective gasp of shock at the news that the Chicago Sun-Times laid off all of their photographers. It’s a cost-cutting move, of course. Rather than paying professional photographers, the Sun-Times will now be using pictures that their reporters snap on their smartphones.

We think this is a really bad decision. Here’s our perspective:

It’s true that today’s smartphones and digital cameras make taking pictures easier and faster than at any time in humanity’s history. But there’s a world of difference between taking a picture and composing an image. Having a camera no more makes you a photographer than having a car makes you a Formula One driver.

Photojournalism is about more than snapping pictures. It’s visual storytelling – a skill that takes a talented eye, as well as considerable training and experience to develop. And to be fair to the reporters, it takes education and effort to become an expert reporter as well. Each professional has spent years developing their skills and talents in service of the readership. The two groups have some skills in common, but they do not overlap. Writing a story and visually capturing it visually are just two different talents.

What do you think will happen to the quality at the Sun-Times when John White is replaced by random-reporter with an iPhone? It’s inevitable that the quality of photos with decrease – and it’s not the reporter’s fault. The skill set it takes to excel at one profession does not overlap with the skill set it takes to excel at the other. To give readers the best possible experience, you need both reporters and photographers, each focusing on what they do best. Expertise has a direct impact on the quality of the finished product!

This philosophy is central to the way we operate here at Technology Therapy Group. We’ve built our team out of highly skilled professionals, each of whom concentrates on their core competencies. Our writers write, our designers design, our programmers code: everyone does what they do best. We work as a team to achieve the goals of a project. These coordinated efforts consistently result in digital marketing campaigns that thrill our clients and deliver results.

No matter what business you’re in, the skills and talents of your employees are your most valuable asset. The pressure to cut costs is something we all have to deal with, but think carefully about cutting back in those areas that have a direct impact on your ability to please your customers. The Chicago Sun-Times may be saving on payroll, but they’re going to pay in terms of quality – and in an industry as competitive as today’s news market is, that’s going to be hard to afford!

We want to know what you think. Leave us a comment and tell us how you feel about this scenario or share your own.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office