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What is Branding, Anyway?

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Key Takeaways:
  • For small businesses and start-ups, branding starts with our personal core values. Why do we do what we do? What do we believe to be important?
  • The brand you establish today may not be the same over time. Brands, like businesses, evolve.
  • Colors, fonts, images, and logos are a way to personify your brand’s promise.

What is Branding, Anyway?

Developing a brand is important to the longevity of your business. Your brand may only need to be identifiable in your local town or city; but it means something to the people who buy from you. Your business needs to be clear about what it stands for, why it stands for those principles and what that means for your clients or customers. Take some time to watch the above webinar and take part on some fun branding exercises to help you start or adjust your business brand.

Download the Slides

Live Attendees’ Reviews:

“This is the second webinar I’ve done with Jennifer.  She is just so warm and wonderful.  I always leave feeling inspired, that I’ve gained very useful information and that no question is stupid.  Her delivery in the explanation of things that I know nothing about is excellent.”

Nina P.
Southampton, NY

“The exercises helped further my understanding of branding better than other tutorials I have attended. Thank you!”

Marie T.
Bronx, NY

“This webinar was very useful. I will benefit from the exercises as I am starting a new venture.”

Deborah F.
Goshen, NY

Thank you for your interest in this content. Please complete the form below to download the slides that accompany this webinar.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office