Key Takeaways:
- For small businesses and start-ups, branding starts with our personal core values. Why do we do what we do? What do we believe to be important?
- The brand you establish today may not be the same over time. Brands, like businesses, evolve.
- Colors, fonts, images, and logos are a way to personify your brand’s promise.
What is Branding, Anyway?
Developing a brand is important to the longevity of your business. Your brand may only need to be identifiable in your local town or city; but it means something to the people who buy from you. Your business needs to be clear about what it stands for, why it stands for those principles and what that means for your clients or customers. Take some time to watch the above webinar and take part on some fun branding exercises to help you start or adjust your business brand.
Live Attendees’ Reviews:
“This is the second webinar I’ve done with Jennifer. She is just so warm and wonderful. I always leave feeling inspired, that I’ve gained very useful information and that no question is stupid. Her delivery in the explanation of things that I know nothing about is excellent.”
Nina P.
Southampton, NY
“The exercises helped further my understanding of branding better than other tutorials I have attended. Thank you!”
Marie T.
Bronx, NY
“This webinar was very useful. I will benefit from the exercises as I am starting a new venture.”
Deborah F.
Goshen, NY
Want to Learn More?
Check out these on-demand sessions to learn more about brand building and to connect more with customers digitally.