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What Kind of Flowers Grow In Your Neighbor’s Garden?

What Kind of Flowers Grow In Your Neighbor’s Garden?

Your business needs a distinct, visibly identifiable brand – a look, if you will, that can be seen anywhere your customer encounters you, whether that’s in person, online, on social media, signage, or some other platform. There’s a tendency in several industries for the majority of businesses to have stylistic elements in common – bridal wear retailers is one example; athletic shoes are another. It’s a type of tunnel vision that results in a lot of ads that look alike, websites that can’t easily be distinguished one from another and lackluster social media – nothing stands out, because everyone’s doing the same thing.

[Tweet “Stand out from your competitors by looking to other industries for inspiration.”]

If you’re in this situation, know that it is possible to make a change. We’ve seen this happen in the financial services industry. For ages, any branding they did was overwhelmingly staid and conservative; over the course of the last decade or so, we’ve seen that change, with several institutions, such as Ally and Ing, embracing far more distinctive, casual branding to great effect.

Making changes begins by making a concerted effort to look outside of your industry for branding ideas and inspiration. It’s time to take a walk around the neighborhood and see what other businesses are doing to promote themselves. You can break out of tunnel vision both by looking at other industries and cultural references. Apple’s retail locations were so impactful because they didn’t look like any other store – but their aesthetic did have more than a few traits in common with aerospace industry branding as well as futuristic TV shows.

It’s a process that can take some time. Pinterest is a valuable tool to use that can help you figure out how you’d like your business’ branding to evolve. Take advantage of the Secret Board feature to give yourself a place to collate images of design elements you’re considering that’s totally private – only you can see them. Having a suite of materials you find inspiring to reference can be a tremendous asset to your graphic designer or web developer.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office