Skip to content

What the Oscars Taught Us About Social Media Marketing

What the Oscars Taught Us About Social Media Marketing

On Sunday night millions of Americans, and nearly a billion movie lovers worldwide, tuned in to the 85th annual Academy Awards. Though the evening was all about entertainment and celebrating the achievements in film making in the past year, there are key takeaways that we learned from this year’s Oscars that will help us in creating successful social media marketing campaigns.

Announcing the Nominees:
The 5 Lessons We Learned from the Oscars

1. Dress to Impress

Let’s face it, as much as we want to find out which film won best picture, one of the main reasons we watch awards shows is to see what the stars are wearing. From couture gowns and tuxes to priceless jewels, the attendees certainly dress to impress. Your social media pages should be no different. On Facebook, LinkedIn, and Google+, make sure your profile picture and cover photo are aesthetically pleasing, complement one another, and are consistent with all of your marketing messaging and imagery. The same goes for your profile image, header photo and background on Twitter.

2. Make ‘Em Laugh

Even at this black tie affair, the Academy understands the importance of a good laugh. This year’s host Seth MacFarlane, the funny man behind Family Guy and Ted, kept the jokes coming from his opening monologue through the end of the show. Don’t be afraid to share silly jokes or cartoons that pertain to your business. Just make sure they aren’t off-color like some of MacFarlane’s wisecracks!

3. Handle Feedback Gracefully

Whether they won or lost, (most of) the nominees handled the news with poise. Follow their lead in responding to feedback from customers on your social media pages. Thank customers for their kind words and graciously apologize for any mishaps that may have occurred.

4. Keep It Brief

We all struggle to retain our interest as some winners drone on and on, only to be played out and cut off. We appreciate succinct, heartfelt acceptance speeches much more than their drawn out counter parts. In the same fashion, keep your social media posts short and sweet to ensure that your customers don’t lose interest.

5. You’re in Control

At the Oscars, William Shatner, in his famous role as Star Trek’s Captain Kirk, came “back from the future” to guide Seth MacFarlane in his efforts as a host, revealing sketches that were not so well received by audiences and advising him on more appropriate tactics. But you don’t need a fictional character from the future to tell you that you are in control of how your company is portrayed on social media. You control whom within your company has access to post for your social media page, what gets posted, and with whom you’d like to associate via following or liking their pages.

Though the Oscars come just once a year, they are a powerful reminder of just how we can use our social media pages to entertain and connect with our customers. Take these five lessons to heart and you’ll be a social media award winner!

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office