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What’s Involved In Creating A Great Infographic For Your Business?

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What’s Involved In Creating A Great Infographic For Your Business?

Infographics are great marketing tools for the small business owner. These wildly popular graphics combine essential information – often eye-opening stats or facts – with appealing elements of design. Infographics can appear on your company website, on your blog, and on social media. There are even infographic sharing sites, such as visual.ly and DailyInfographic.com, where business owners can upload their own infographics and find infographics to share with their customers via social media.

What’s Involved in Creating A Great Infographic?

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Begin with an idea. What do you want your infographic to communicate? This idea should in some way support your business. For example, a travel agency may want to spur their customer’s vacation planning with an infographic showing the 10 Most Popular Cities in the World, while a fitness instructor could motivate their clientele with an infographic that shows the benefits of exercise.

Next, collect accurate, interesting stats or facts relevant to the idea. People love infographics because they communicate a lot of high value information quickly. You don’t have to go into extreme detail here: think in sets of 3-5 facts for maximum clarity.

Working with a graphic designer, you’ll want to arrange those facts and stats in a way that’s visually compelling, easy to understand, and reflects your brand identity. The colors, fonts, and iconography you use should appeal to your customers. There should be a link on the infographic back to your website, so viewers know where they should go to find out more information.

Be sure to have your designer create the infographic in a file type that’s easily shared online, such as a jpg. Share your infographic with your customers regularly. This is a high value piece of content that you’ve spent a lot of time and resources creating, get maximum mileage out of it!

Sound overwhelming? The Technology Therapy Group helps our clients design and deploy infographics as part of their digital marketing strategy all of the time. If you need help, give us a call! We’d be happy to help you put this powerful digital marketing tool to work for you.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office