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When Your Employees Are Slacking Off On Their Smartphones Instead Of Working…Pay Attention!

When Your Employees Are Slacking Off On Their Smartphones Instead Of Working…Pay Attention!

“I understand that working at the movie theater isn’t necessarily the most thrilling way to spend your Saturday afternoon when you’re twenty-something years old,” Ron said. “But I have a hard time dealing with my employees being on their phones when I’m paying them to be working.”

One day, Ron snapped, and asked one of his employees exactly what was so fascinating on his phone. It turns out that instead of restocking the popcorn bags, the employee preferred watching funny videos. “He was on this guy’s YouTube channel, watching clip after clip,” Ron said. His employee tried to get his boss to engage with the content, but something else had captured Ron’s attention. “There was all kinds of advertising going on,” he said, “and over 100,000 people had viewed that channel. I knew I needed my theater to be visible in that space.”

[Tweet “Learn how your employees are slacking – especially if they reflect your target market.”]

Ron’s target customers are a lot like his employees: young adults with limited amounts of disposable income and a strong interest in pop culture. “I figured that if my employees found this stuff entertaining, chances are my customers would as well,” he said. He created a few video ads of his own, targeting them geographically and to his target demographics, to see if he’d see any change in the number of seats sold. “That first weekend, there definitely was a spike,” Ron said. “Was it a huge spike? Not necessarily – but it was enough that I’m interested in learning how I can use this tool better.”

I love this story from Ron for three reasons. First, it demonstrates how important it is to understand who your customer is, and how they spend their time. Ron knew the movie goers in his area were a lot like his employees – which is often the case with small businesses. He made his observation, thought about what it meant for his business, and then stepped up and tried his idea out, creating his first ever YouTube ads. Best of all, he measured his results to see if the effort was worth it – and he did, in fact, experience a small sales spike.

That spike wouldn’t have happened if Ron hadn’t taken the moment to see what his employee was doing on his smartphone. As business owners, obviously we want to prioritize our team’s efficiency – but let’s be real, slacking happens sometimes – and it’s not just your employees. Remember, your customers are someone else’s employees, and they slack off sometimes too. It might be well worth it to see what your team’s paying attention to, before reminding them to get back to work.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office