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Why You Shouldn’t Ignore Seniors on Social Media

Why You Shouldn’t Ignore Seniors on Social Media

Have you been avoiding social media as a tool to market your company because you cater to an older demographic? If so, it is time to rethink this approach. Individuals 65 and older make up the fastest growing age cohort on social media, with 43% of Americans in this group using at least one social platform, an extremely impressive statistic compared to the 26% on social sites in 2010 and just 1% in 2008.

Why Seniors Are Using Social Media

Seniors are using social media to stay connected with their friends and family, especially those who live far away. They can log on and see pictures from their grandkids’ prom or updates about their nieces and nephews. Social media is giving them more points of contact with them than they ever had before. But seniors are also using social media for a number of other reasons. These platforms allow them to not only stay in touch with old friends, but to make connections with new ones as well. In addition, with many individuals over the age of 65 postponing retirement or seeking part time employment or consulting positions, social media is a great tool to target and communicate with potential clients and employers. Finally, seniors are eager to engage with contests and games on social media as well.

Connecting With Seniors on Social Media

Though seniors may use social media for similar reasons as Millennials, Boomers and other generations, connecting to them as a brand is very different. Forbes reports that reaching seniors involves more than just promotion services. In order to forge lasting connections with seniors, brands must share stories and images. We’ve long since been advocates of visual marketing, and it is even more important for this audiences. Ensure that your cover photos are up to date with captivating and emotional images and share photos that relate to your senior customers.

And then there are the social networks themselves. AARP states that, “the top four online activities for people over 60 are Google, Facebook, Yahoo and YouTube.” Thus, marketing efforts targeting this age group should focus on Facebook and YouTube, two platforms. However, it’s important to note that AARP itself has 66,119 Twitter followers, proving that other social networks are not to be ignored altogether.

Ready to start marketing to seniors on social media but are sure where to begin? Contact us! We’ll help you develop a social media strategy and start connecting with this important demographic online!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office