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The Wide World of Games

The Wide World of Games

The news that the typical Millennial spends up to 96 minutes a day playing games on their phone has captured the marketing world’s attention. There’s a lot of discussion about gamification right now – gamification is the art of introducing fun into retail spaces and retail into fun spaces. There are many different types of experiences that are included in the gamification category, including:

Quizzes

As seen on Buzzfeed and social media, short funny quizzes that tell participants something about themselves after they’ve answered a few questions are a form of gamification. Examples include “What kind of hipster are you?” and “Are you a true child of the 90’s?”

Interactive Apps

L’Oreal’s Makeup Genius is a great example of an interactive app. Users take a picture of themselves and then ‘try’ various shades of cosmetic without ever once having to try the product. Tiffany & Co has a similar engagement ring finder. Interactive apps increase the amount of time shoppers spend with your merchandise, boosting brand visibility and average purchase amounts. Interactive apps also enjoy a significant word-of-mouth benefit as people enjoy recommending these types of experiences to their friends.

[Tweet “Millennials spend up to 96 minutes a day playing games on their phones.”]

Loyalty Programs

Loyalty programs are a type of game. Customers play by strategically planning purchases to earn rewards and take advantage of discounts. Starbucks has one of the most successful loyalty programs on the planet: they recently realized a 3% sales growth from their established customers simply by tweaking how users earn rewards.

Scavenger Hunts & Trivia Contests

Popular on social media, these type of games challenge players to find information or pictures on the brand’s website or social media sites. Prizes are awarded either to the first person to collect all required information or to respond with correct answers; very competitive contests award multiple rewards.

Sponsored Gameplay Apps

Sponsored gameplay apps feature popular digital games with spaces provided for business advertising. This advertising can take the form of header or footer imagery or display ads between games. Some sponsored gameplay apps include several advertisers, while others are exclusive to one brand.

Why Games Are So Important Right Now

Game play is an established cultural norm. Millennials in particular are avid game players, and they represent the largest segment of active game players. Gamification introduces your brand presence into a space your customer actively choose to be. It’s a unique way to stand out and be heard in a world increasingly overwhelmed with commercial messaging. It’s never too late to start introducing some fun into your customers’ experience.Wide World of

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office