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Where Will Your Business Be A Year From Now?

Where Will Your Business Be A Year From Now?

The end of the year has always been an interesting time for me. Like many people, I find myself looking at what was accomplished over the course of the past twelve months. This can be an emotionally charged experience – if everything was wonderful, you find yourself feeling really good; if things maybe weren’t so fantastic, then there you are, down in the dumps.

You can’t drive your car looking exclusively in the rear view window, and you can’t run your business that way either. If 2014 was good for you, take some time out of your schedule to celebrate – and make sure your team knows you appreciate how vital they were in making it happen. If things weren’t so great, give yourself a little time to grieve – and then it’s time for step two, which is all about making next year better.

The start of a new year is a great time to think through what you’d like to accomplish in the coming twelve months. What you really need here is concrete, objectively observable goals. Give yourself something to aim at: a target revenue, for example, or the number of new customers you’d like to attract to your business.

Some people like to set many small goals, while others prefer one big objective. Do whatever works for you. Ensure that your goals are realistic and achievable – while I’d love to work only 2 hours a week and make $20 million, that’s probably not going to happen!

Outline the steps it will take to make your goals happen. Then (and you knew I was going to work technology into this somehow!) pre-load your 2015 calendar with the tasks you need to be doing regularly to become more successful. If that means devoting more time to your marketing, put those hours in your calendar for an entire year. Those email reminders are hard to ignore! There are many great goal-tracking apps available to help you keep focused.

Where is your business going to be a year from now? You’re the only one who can answer that question. Build on what worked for you last year, and avoid the mistakes you know you made. If you have a bounce partner who can work through this process with you, great! Put it in writing, email it to yourself, and do whatever you need to do to turn wishes into goals, and goals into reality.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office