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What Will Net Neutrality Mean For Your Business

What Will Net Neutrality Mean For Your Business

As you may have heard, the FCC is about to vote on Net Neutrality. Many business owners are busy running their businesses, and so haven’t spent a lot of time following the convoluted and seemingly endless arguments Net Neutrality advocates and their opponents have had prior to this moment. However, as it appears certain that the FCC will adopt at least some aspects of Net Neutrality, and you need to know what that means for your business.

[Tweet “The movement on Net Neutrality acknowledges that internet access and mobile data sharing are fundamental to the way we do business now”]

Net Neutrality came about because some businesses – think Netflix, YouTube, and similar video streaming services – use a lot more internet bandwidth than others. Internet service providers wanted to charge these high usage customers more; in return, they would be rewarded with prioritized service – which means faster internet for them.

If these high usage customers get faster internet, what happens to everyone else’s access? Net Neutrality hinges on the concept that internet access is similar to a utility; everyone should be able to access it equally. The FCC is expected to deny internet service provider’s desire for a higher-priced fast lane.

Bundled with this regulation comes the FCC’s assurance that there will be no rate regulation and that ISPs will be able to continue to prioritize content delivery as they have been up until this point, based on bandwidth demands.

Long story short, the Net Neutrality recommendations are designed to ensure that the internet experience you’re used to won’t fundamentally change for the expected future. Internet speeds won’t be getting any faster, most likely, but you won’t see them slow way down, either.

It remains to be seen if ISPs will be taxed in the same way other utilities are; if they are, expect to see those costs passed along to you. On the other hand, the FCC’s commitment to not entering the rate regulation minefield means you may wind up benefiting financially as ISPs use aggressive pricing strategies to attract the most customers.

Either way, the movement on Net Neutrality acknowledges that internet access and mobile data sharing are fundamental to the way we do business now. As the measure stands, the current way you operate your website and social media presence shouldn’t be in any danger – and there may be new opportunities arising due to these changes that allow you to connect with your customers even more effectively.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office