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A Yelping Hand: Yelp Best Practices

A Yelping Hand: Yelp Best Practices

We often hear about the downsides of Yelp: the impact negative reviews may have on businesses, issues with filtered reviews and so on. However, the damage you could be doing by not maintaining a listing on Yelp is much worse. Let’s examine why you should list your business on the platform and review Yelp best practices.

You Should Be Yelping

We’ve seen the impact Yelp listings can make on businesses, both personally and professionally. But don’t take our word for it. Listed below are statistics demonstrating the power of Yelp.

  • Yelp boasts 108 million unique visitors per month who turn to the site to search for businesses and find feedback from real customers
  • 72% of consumers say that they believe that online reviews are just as trustworthy as personal recommendations
  • 90% of Yelp users state that positive reviews affect their buying choices
  • 93% of individuals who uses review sites to research businesses say that they typically make purchases at all of the businesses they look up
  • A recent survey from Boston Consulting Group Small businesses with Yelp listings saw an $8,000 increase in annual revenue
  • 87% of small businesses surveyed by Merchant Warehouse stated that they do not actively use review sites

Yelp Best Practices

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Create a Listing:

First and foremost, you’ll need to create a listing for your business. Be sure to include all of your contact information, including your phone number, address and website. Also ensure that you fill out all of the information provided, especially your hours, whether or not you accept credit cards and price range. There are also business specific categories, such as whether or not your restaurant caters or serves alcohol. These fields are extremely important to fill out as often Yelp users turn to the platform to find out quick details on your business.

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Fill Out Your About Section:

In addition to the general profile, Yelp allows you to add a written piece about your business, as well as business specialties. Not only is this a chance to give your customers a little bit more information about your business, it is an excellent SEO opportunity. Thus, you should work your keywords into your About and Specialties copy naturally.

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Add Photos:

Photos add credibility to your Yelp listing. They show users what they can expect when they visit your business. Include photos of your location, both interior and exterior, as well as photos of your products or representing your services. If you are using pictures of customers be sure to ask for their permission before posting.

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Check Your Listing & Respond to Your Reviews:

Your job is not over once you complete your profile listing. You must check it on a regular basis in order to see how users are interacting with your profile. Read your reviews and be sure to respond to them. Note that you may respond publicly with a public comment or privately. We advise that business owners respond to all reviews, both positive and negative. Thank the customers singing your praises and acknowledge those whose comments are not so positive. Encourage them to come back to your business and let them know that you are working on the items they commented on.

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Use Reviews to Your Advantage:

Reviews are a great source of feedback. They show you your strong points and reveal any weaknesses you may not have otherwise noticed. For instance, you may see patterns in complaints about service that correspond with a particular employee’s shifts. This would allow you to identify which employees need to be retrained, or even let go. Once you’ve righted these wrongs your reviews will begin to reflect the change. Your potentially lost customers will be more willing to give you another try and newcomers will be eager to visit you for the first time.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

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Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

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