July 19th, 2010
So You Know Your Voice, But Do You Know Your Style?
Categories: Blog, Marketing, Web Design By: Christine Gratton
Last week Jennifer Shaheen discussed one of the most neglected steps of the website building process: finding your voice. But the way you tell your story successfully means paying attention to more than just your tone, it’s also equally important to stick to a consistent style.
- Does your grammar follow the same rules on every page?
- Are you using the right words to describe your business product or service?
- Is your content laid out in a consistent flow?
- Will you use bold, italics and underlines?
July 16th, 2010
Knowing What To Ask For: Small, Medium or Large? Skirt, Ribeye or Filet?
Categories: Blog, Marketing, Web Design, Web Development A hot day in NYC absolutely demands a smoothie. I was in Grand Central enjoying a delicious medium Aruba – pineapple, strawberry, orange and coconut. Yummy! And I got an extra treat – an impromptu business lesson from the customer behind me, who was simply trying to pay for her smoothie.
“What did you order?” The counter person asked, ready to ring up the total. The customer replied, “I just ordered a smoothie. No one asked for a size.”
