missionimpossible

Your Mission: Answer All Reviews in 30 Minutes – Or Less!

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Yelp, Angie’s List, and other review sites play a powerful role in influencing potential customers. 92% of customers read online reviews, and “star factor” is the number one criteria used to judge a business. Having a large number of reviews is desirable for two reasons. First, potential customers value having a depth of information available… Continue Reading »

facebookwall

No More Writing on the Wall: The Future of Facebook

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“If I was having a bet, I’d say video, video, video,” said Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, when she was asked what Facebook was going to look like in five years. There has already been a significant decline in text-based posts on the world’s most popular social network; the… Continue Reading »

promotedpin

It’s All in the Application: Promoted Pins That Work

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Pinterest has long been the darling of retailers serving the bridal, fashion and home décor markets, who used the image saving site to promote their offerings to eager, affluent customers. Promoted Pins first appeared in the spring of 2014, and have gone through several changes since then. Today, Promoted Pins can be motion activated, and… Continue Reading »

debranding

Debranding, Earned Media, and You

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The future of branding is debranding, Forbes magazine proclaims, and this time around, debranding means something different than it did three years ago when everyone was excited about Coke taking their name off of their labels and putting people’s names on. Today, debranding means giving up on traditional advertising and focusing one’s promotional efforts instead… Continue Reading »