samename

The Same Name Game: Do Your Domain Name & Business Name Have To Match?

By

If you’re starting a new company or rebranding your existing enterprise, expect to devote a significant amount of time and energy to choosing your business’s name. A name needs to be memorable, easy to pronounce, understood clearly by your target audience, sufficiently unique in your industry and must accurately communicate your brand’s distinct identity and… Continue Reading »

peopleoverbusiness

People Over Publishers: What Facebook’s Latest Algorithm Change Means To You

By

Just before the holiday weekend, Facebook made an announcement that can have a major impact on the reach business page content enjoys. They’re tweaking the algorithm that controls how posts are displayed in users’ News Feeds: content from a user’s friends and personal connections will be prioritized over content from brands and publishers. As Reach… Continue Reading »

pushvpull

Push Vs. Pull: Making Native Advertising Work

By

Ad blockers are a problem for business owners. Nearly 2 out of every 3 Millennials use ad blocking, meaning they don’t see the ads you’ve created and paid for on social media and other websites. Native advertising, which consists of strategically placed paid content, makes it past the ad blockers – but it won’t work… Continue Reading »