Think Outside the Store: Building and Leveraging Strategic Partnerships for Your Promotions


Creating and executing successful in-store promotions is no easy feat. Coming up with a novel and engaging idea is only half the battle, and a tough one at that! Getting the word out is an equally taxing task. Both are made exponentially easier when you expand your horizons and consider partnering with other local businesses…. Continue Reading »


Twitter Users Love Breaking News: What This Means for Your Business


Choosing which social media platforms present the best opportunity for you to connect with your customer can be tough. To make a smart choice, you need to know not only which platforms your target customers use, but how they use that platform. For example, it’s no secret that Pinterest is the go-to social media network… Continue Reading »


NASA’s Pluto Pics Reveal The Power of the Sneak Peek


It took nine years for the New Horizon spacecraft to reach Pluto – and far less than an hour for NASA to demonstrate the power and reach of Instagram. For a full hour before NASA shared the first Pluto image through their website, it was available through Instagram. They were an instant hit, with hundreds… Continue Reading »


How Big Is Your Neighborhood?


For a vast majority of businesses, the local marketplace really matters. Retailers, restauranteurs, and service providers know there’s a limit on how far customers will be willing to travel for their offerings. The size of your neighborhood has an impact on what marketing tools and techniques make sense for… Click To Tweet E-commerce has certainly… Continue Reading »