The Name Game: Things to Consider When You Change Your Business Name
Rapper Snoop Dogg has recently decided to change his name to Snoop Lion, leaving many of us scratching our heads and wondering why. The rapper cites his new reggae sound and Rastafari ideology as the reason for the name change, but it’s certainly turned out to be a successful publicity tactic. Businesses often introduce fresh new names to get people ...
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Back To Basics: Facebook Pages
In their first quarter report, Facebook revealed that the social network has a total of 1.11 monthly active users, with 665 million individuals accessing the site each and every day. With such a vast user base, it’s difficult to ignore the social platform’s potential from a marketing standpoint. Still, many businesses avoid Facebook, as well as other social media ...
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What Motivates Your Customers to Buy?
On June 6th, I was speaking on a panel for the CT Business Expo. During the question and answer period, an audience member was kind enough to share her business challenge with us.
She’s in the speed reading business, and she told us that her market was the entire reading population. Her challenge was finding a way to market ...
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Knowledge Transfer: Easing the Transition During Staff Changes
Staffing changes are inevitable. Employees grow and move up within your organization or take positions at other companies, causing you to hire new staff members to take their places. You grow and take on more team members to keep up with demand. But the struggle does not end when you fill these empty positions. New team members require a great ...
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Product Pin Potential: A Look at Pinterest’s New Features
Just a few weeks ago we discussed social ecommerce, a strategy that uses peer-to-peer digital communications to drive sales. We covered Pinterest in terms of its value as social media, but in these short weeks, Pinterest has introduced a new feature that is bringing it one step closer to competing in the user-curated shopping arena: product pins. Let’s review ...
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