pinmoney

Understanding Pinterest’s Real Power: Most Pinners Make Purchases

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Pinterest is five years old. In that half-decade, the image collection and curation social media site has grown at breathtaking speed; currently there over 70 million active users, 85% of whom are female. Now Millward Brown, a division of the world’s second largest market research company, has released a study detailing exactly how influential Pinterest… Continue Reading »

change-social

Change Is A Good Thing – Even Where Social Media is Concerned!

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Just this week, I was having a great conversation with a client about the love they’re getting on Tumblr from their customers. Their customer base skews slightly younger than average – think 15-25 – and we talked about the different social media platforms that were most relevant to their audience. The conversation had a mix… Continue Reading »

klout

Leadership Changes & New Features May Make Klout Relevant

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Klout has always occupied a strange place in the social media universe. Rather than presenting itself as the stereotypical social network, Klout was all about measuring influencer impact. By tracking the number of followers and types of engagements a user had on a variety of social media platforms, including Facebook, LinkedIn, and Twitter, Klout would… Continue Reading »

googleplus-pin

Google+ Latest Changes Makes Platform More Pinterest-Like

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Poor Google+. Of all the social media networks, it’s had the hardest time gaining traction, and there have been repeated reports of an impending demise. Google hasn’t been shy about retiring slow-starting or even popular products before (Remember Google Reader?) so the expectation that the plug would be pulled on Google + doesn’t seem all… Continue Reading »