app

More Sales? There’s an App for That — Maybe.

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Nowadays, it seems like there’s an app for everything. Apps are always in the news. As of this morning, a quick Google News search returned more than 27,000,000 results, including this story I wrote for Bank of America’s OPEN called Boost Your Sales Using Apps. Here’s the highlights from that piece, plus a few additional… Continue Reading »

digital-lead

Leading Them On: What Qualifies as a Digital Marketing Lead?

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All too often in the digital world if business owners can’t see the direct path from a digital marketing message to sales thy are quick to say that their strategy is not bringing them any leads. However, 9 times out of 10 this is simply untrue. A lead is not a sale. As the name… Continue Reading »

talkabout

4 Ways to Encourage Your Customer to Talk About You on Social Media

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We all want our customers to talk about us on social media, but how exactly do those conversations start? It turns out that the brands that are the most visible on social media put a tremendous amount of time and effort into creating that visibility. Customers sometimes need to be talked into being brand advocates…. Continue Reading »