instore-web

The In-Store Experience Must Reflect Your Online Messaging

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I could have called this blog entry “Don’t shoot yourself in the foot!” but I didn’t want people to think I was talking about gun safety when the real message is about digital marketing. Here’s what happened: this week, I was shopping in a fairly good-sized chain store. I had gone there for a specific… Continue Reading »

copyright

Consider the Copyright: A Guide to Obtaining Images for the Web

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Photographers and visual content creators make their living with their images and deserve both the credit and royalties from these images. Using their photos without their consent is essentially stealing. Here are four ways to get the photos you need without taking credit for another’s work. Take Your Own Photos One method that ensures you… Continue Reading »

pictures

A Picture’s Worth A Thousand Words…What’s A Thousand Words Worth?

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Why are visuals such an important part of digital marketing? To answer that, I’d like to draw your attention to this infographic, which sums it up quite nicely. “Due to the overload of data with the internet, the understanding of information is no longer accomplished through words alone but through the facilitation of visuals.” In… Continue Reading »

fitbit

How Is Technology Changing Your Industry?

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Here at the Technology Therapy Group, one of the things we specialize in is helping independent jewelers – both retailers and designers – market themselves more effectively. Over the past few months, I’ve had some great opportunities to spend lots of time with jewelry people, both at the Smart Jewelry Show in Chicago, and most… Continue Reading »