Social Media Management: Don't Manufacture Your Content

Don’t Manufacture Your Social Media

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Once upon a time, Chris Brogan said you should never outsource your social media. I’ll admit it – I was more than a little miffed with him. There’s a lot to doing social media properly. You need a combination of technological prowess, marketing insights, and organizational skill to put it all together. Adding these tasks… Continue Reading »

3things

3 Things You Need to Know About Blogging

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Here at the Technology Therapy Group, we’re strong proponents of blogging. A well-written, focused blog can help boost your website’s visibility, strengthen your relationship with your existing customers, attract new customer interest and drive sales. But this doesn’t just happen! There’s a strategic component to blogging for business promotion purposes. Here are 3 things you… Continue Reading »

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The In-Store Experience Must Reflect Your Online Messaging

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I could have called this blog entry “Don’t shoot yourself in the foot!” but I didn’t want people to think I was talking about gun safety when the real message is about digital marketing. Here’s what happened: this week, I was shopping in a fairly good-sized chain store. I had gone there for a specific… Continue Reading »

copyright

Consider the Copyright: A Guide to Obtaining Images for the Web

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Photographers and visual content creators make their living with their images and deserve both the credit and royalties from these images. Using their photos without their consent is essentially stealing. Here are four ways to get the photos you need without taking credit for another’s work. Take Your Own Photos One method that ensures you… Continue Reading »