insta-ad

All Of A Sudden, There Are 500K Advertisers On Instagram: Should You Even Bother Joining Them?

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Over the course of the past six months, the number of businesses advertising on Instagram has doubled. The majority of this increase is attributable to smaller companies; they are joining the world’s largest brands in trying to capture the attention of Millennial customers. Forbes reports that by 2019, 2/3rds of US Millennials will be using… Continue Reading »

mobile-wallet

Are You In Your Customer’s Mobile Wallet?

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One third of customers use their smartphone to keep loyalty cards, discount coupons, and other offers with them while shopping, both in brick and mortar locations and online. With that in mind, and with a serious look at the calendar which tells us there are less than 100 holiday shopping days left, it’s time to… Continue Reading »

curatedcontent

How Much of Your Social Media Content Do You Need To Create Yourself?

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Social media never stops. Today’s customer has a voracious hunger for content, and will scroll happily for hours, looking at product images, reading posts, watching videos, and sharing the best of what they find with their friends. Top brands feed this hunger by posting frequently – multiple times a day to Facebook and Instagram; Twitter… Continue Reading »

beyondbrowser

Beyond the Browser: Search & Social Media

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For a while now, business owners have been told that search and social media go together like peanut butter and jelly. Social media works well to capture customer attention, generate enthusiasm, and drive people to buy; search has been how people navigate the actual logistics of buying. Several factors are coming together to change that… Continue Reading »