zombies

What Content Marketers Could Learn From Zombies

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Halloween’s here, and that means we’re surrounded by ghosts, ghouls and zombies. Zombies are especially popular lately, with legions of The Walking Dead fans gearing up in ghastly outfits and shambling happily through city streets in search of candy…and maybe some brains. It’s all good fun – but did you know that Zombies have valuable… Continue Reading »

socialcraze

Is Managing Your Social Media Presence Eating Your Life?

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“I wake up in the middle of the night sometimes,” a client recently told me, “freaking out that someone’s posted to our Facebook page and I haven’t responded quickly enough.” She’s taken to sleeping with her smartphone on the nightstand, just in case. “I can’t afford to unplug,” a colleague confided. “Twitter has become one… Continue Reading »

howmuchistoomuch

How Much Is Too Much? Determining The Ideal Word Count For Your Content Marketing

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Creating informative blog posts, articles, reports and emails for your customers is one of the classic techniques of content marketing. The concept is simple. You’re providing your audience with information that benefits your customer in a direct way while simultaneously demonstrating your expertise. There’s no sales pressure. It’s purely an informative exchange. When the time… Continue Reading »