localbiz

Interested in Attracting Local Business? 3 Digital Marketing Tactics You Need To Be Using

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If your business’ bottom line is dependent on attracting customers from within your own community, there are certain digital marketing tactics you need to be aware of. This is important information for service professionals, such as home heating repair companies, as well as restaurants, many retailers, and more. Tactic #1: Harness the Hashtag Localized hashtags… Continue Reading »

seamonkey

Become A Sea Monkey Scientist: An Illustration of Extending the Brand Experience

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On the probably completely correct suspicion that you haven’t purchased Sea Monkeys lately, I want to bring you up to speed on what comes in the package. The inventory begins with a package of brine shrimp eggs (that is what Sea Monkeys are, after all, but don’t tell anyone: it would spoil the magic), shrimp… Continue Reading »

contest

Should Contests Be Part of Your Social Media Strategy?

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If you really want to get a bunch of small business owners talking, ask them what they think about contests as a marketing strategy. Some business owners swear by them, while, frankly, others swear about them. We think there’s some real value to be found in using contests as part of your marketing – but… Continue Reading »

marketing-moving

Marketing & Moving? More Similar Than You Realize

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As I am currently in the midst of my third move in as many years, I am admittedly finding it difficult to tear my brain away from thoughts of packing, coordinating utilities, and my ever growing shopping lists of items for my new place. Yet the more I reflect on the moving process while in… Continue Reading »