In Digital Marketing, Forgiveness is Expensive

Forgiveness Can Be Way More Expensive Than Permission: Celebrities & Your Marketing

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A recent court decision can have a significant impact on the way you use celebrity names or images in your marketing efforts. Richard Young and Matthew T. Ingersoll, of Quarles & Brady, explain the basics in this article in Entrepreneur. Here’s the down and dirty version, just in case you’re in a hurry: Michael Jordan… Continue Reading »

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Facebook’s Falling Apart…Or Is It?

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This morning, the New York Times had a fairly extensive interview with Mark Zuckerberg, the founder of Facebook. It’s a good look at the many ways Facebook has already changed, and how the social media company expects to change over the next five to ten years. Yes, five to ten years. We know you’ve been… Continue Reading »

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Work Smarter, Not Harder, with Your Digital Marketing

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Though our role is to teach our clients how best to use digital marketing tools to support their businesses and implement strategies to do so, we inevitably learning a thing or two from each and every client with which we work. Stephanie Shalofsky, NYC Professional Organizer of The Organizing Zone, taught us one of these… Continue Reading »

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When Less is More: Copywriting That Works

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More and more people are using smartphones and tablets when they visit your website. The move to smaller screens has a profound impact on the role copy has on your websites. Images have become increasingly important, while the space available for text has shrunk. People won’t sit and pore through dense paragraphs of text on… Continue Reading »