pinterest-treasure

Getting Profits Out of Pinterest: The Analytics You Need To Be Looking At

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Pinterest is, in the words of NY Mag, eating its competitors alive. The fast growing social media platform caters to older women – generally a demographic group with both disposable income and an openness to new purchasing experiences – yet small businesses have been having a tough time using Pinterest as a marketing platform. The… Continue Reading »

surprise

Surprise Surprise! Social Media Advertising Really Does Work – If You Do It Right

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I have to say I’m feeling pretty good at having the advice we give Technology Therapy Group clients completely vindicated by this eMarketer report which shows paid social media advertising converts more customers than organic content posting does. Here is some key information you need to know: YouTube and Twitter are currently the most effective… Continue Reading »

twouble

Twouble Ahead? Twitter May Be Changing How Users See Content

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If you’ve been using social media to market your business, you’re likely already aware how Facebook uses a complex algorithm to control what content users see, significantly limiting the reach of the content you post unless you pay to have it promoted. Rumors that a similar change may be coming to Twitter was enough to… Continue Reading »

underratedsearch

Our Top 8 Underrated Search Ranking Factors

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When we think of factors that lead to high search rankings in Google, things like keywords, click-through rates, and meta data, but there are a number indicators that impact search results more than you may realize. Some of these items have been relevant since SEO’s inception but have been overshadowed by our obsession with keywords…. Continue Reading »