socialchanges

The Head’s Up Challenge: How To Keep Up With Social Media’s Constant Changes

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Social media is like a river. It’s never exactly the same twice, and every time you step in it, something will have changed. In the first half of 2015, we’ve seen Facebook dramatically change the way organic content reaches readers; Pinterest has announced Buyable Pins, and the livestreaming app Periscope sprang into existence. That’s only… Continue Reading »

emojis

More Than Words: It’s Time To Talk About Emojis

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Over the course of the past few years, emojis have made their way from cute keyboard tricks used as shorthand by net-savvy youngsters to a critical element of mainstream communication. Proof of concept: on Monday, Chevy issued a press release composed 100% of emojis. Chevy’s all-emoji press release: ludicrous or whimsical? Click To Tweet Can… Continue Reading »

keepitreal

Execution Isn’t Everything: The Value of Being Real on Social Media

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Digital marketing, particularly when social media’s part of the mix, requires a lot of content. Fresh graphics, photos, and videos are needed regularly. While it’s certainly possible to have your marketing agency provide a significant amount of these marketing materials, there are some things even the best agency can’t do for you – things like:… Continue Reading »

facebooksize

It’s Not The Size That Matters

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Remember when Facebook decided it was all about the images, and started prioritizing posts that had large images over posts that didn’t? The change was supposed to enhance the user experience, but apparently, size wasn’t what Facebook users were looking for. The longer you spend looking at a post the higher priority that post type… Continue Reading »