okcupid

OKCupid Introduced You To Mr. Wrong…On Purpose?

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Remember the big brou-ha-ha that exploded when it came out that Facebook was running experiments on its users, without informing them of the same. Totally not a big deal, according to OKCupid, which issued a statement today saying that all web-based companies do this sort of testing. Why, they’ve even hooked people up when their… Continue Reading »

followtheleader (1)

Follow the Leader: Learning from Big Brands on Social Media

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Global and national brands have the benefit of large social media budgets to invest in content creation and management teams. Rather than view this as a road block preventing smaller businesses from competing in the social sphere, use it to your advantage! Take what’s working for big brands and apply it to your business. Here… Continue Reading »

July 2014 Social Media News Round-Up

Social Media Round-Up: July 2014

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It’s been a few months since we gathered the latest social media changes and updates, meaning it’s high time for a round-up! These are some of the notable changes across the most popular platforms. Facebook Recently, Facebook has made several efforts to make their platform more video-friendly, taking a few pages out of YouTube’s book…. Continue Reading »

Building and Growing Websites: Don't Put Lipstick on a Pig

Are You Putting Lipstick on a Pig?

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One of my very first childhood memories comes from watching Hee Haw with my parents. The down-home comedienne on screen was engaged in some seventies-style suggestive banter with Buck Owens. At one point, she said to him, “Buck, do you know what you get when you put lipstick on a pig?” Buck said no, and… Continue Reading »