seamonkey

Become A Sea Monkey Scientist: An Illustration of Extending the Brand Experience

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On the probably completely correct suspicion that you haven’t purchased Sea Monkeys lately, I want to bring you up to speed on what comes in the package. The inventory begins with a package of brine shrimp eggs (that is what Sea Monkeys are, after all, but don’t tell anyone: it would spoil the magic), shrimp… Continue Reading »

contest

Should Contests Be Part of Your Social Media Strategy?

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If you really want to get a bunch of small business owners talking, ask them what they think about contests as a marketing strategy. Some business owners swear by them, while, frankly, others swear about them. We think there’s some real value to be found in using contests as part of your marketing – but… Continue Reading »

marketing-moving

Marketing & Moving? More Similar Than You Realize

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As I am currently in the midst of my third move in as many years, I am admittedly finding it difficult to tear my brain away from thoughts of packing, coordinating utilities, and my ever growing shopping lists of items for my new place. Yet the more I reflect on the moving process while in… Continue Reading »

emailsubject

On the Subject of Subject Lines

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I’ve just read some interesting research about the best and worst possible words you can use in your email marketing subject lines, but before we get into that, I’d like you to try an exercise. Every single person reading this blog gets multiple marketing emails every single day; on average, 416 commercial messages enter our… Continue Reading »