mobileworld

A Pretty Website Isn’t Enough: Marketing Your Business in a Mobile World

By

If you’ve ever heard me speak, you’ve heard me say the following words: “Your website is the heart of your business.” And that’s absolutely true. Your website is often the first place a customer will look to find out more about your company, searching for everything from what type of products or services you offer,… Continue Reading »

notice

FINAL NOTICE: If Your Website’s Not Mobile Friendly, Say Goodbye to Your SEO Ranking!

By

April is full of very important deadlines. Of course we all know about April 15th being the day that your tax return needs to be filed with the IRS, but do you know what happens on April 21? More than 2/3 of all web traffic takes place via mobile device. Click To Tweet Here’s what… Continue Reading »

men-pinterest

Think Pinterest is Just For Women? Think Again!

By

The conversation happening around Pinterest as a marketing platform is starting to change. For a long time, the hugely popular social media site, where users collect images they find inspiring, motivating, funny or otherwise meaningful, has been regarded as an almost wholly female domain. Pinterest was the place to go if you were looking for… Continue Reading »

mobilemarketing

Let’s Talk About Text Message Marketing

By

I’ve just gotten back from speaking at several jewelry industry conventions, where I was lucky enough to talk to plenty of retailers and brands. And while I was there, I noticed something really funny. When we were talking about marketing a business through their website or on social media, pretty much everyone was comfortable and… Continue Reading »