A smartphone being used by a consumer

How Smartphones Have Changed The Way We Shop


Pay attention to the way customers shop with you this holiday season. You’re going to see that buying behaviors have changed compared to previous years – particularly when compared to those years before smartphones! Here’s how things are different: More Frequent, Smaller Shopping Experiences: Google has recently reported that more than half of all holiday… Continue Reading »


The Writing on the Wall: Understanding the Signature Hashtag


Signature Hashtags are hashtags your company develops and tries to own on social media; the ultimate goal is to get social media users to adopt and use the hashtags, boosting the overall visibility and appeal of your brand. Sometimes a signature hashtag is as simple as using your brand’s name: check out #Pandora or #Harley… Continue Reading »


Facebook Advertising: Better than TV Commercials?


Reuter’s has recently reported that Facebook is poised to overtake television as the primary advertising platform for business advertisers of all sizes. In the course of a year, Facebook users went from viewing 1 billion videos to more than 8 billion – the sort of exponential growth that has resulted in Facebook enjoying record revenues…. Continue Reading »