16essentials

16 Digital Marketing Essentials for 2016

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Here we are, officially in 2016. The year ahead is packed with potential, but to make the most of the opportunities that are out there, you need to have the right digital marketing tools available to you. It’s a great time to do an inventory to gain clarity of which of these essentials you already… Continue Reading »

messageapp

Messaging Apps: The Next Frontier in Customer Service

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Messaging apps, such as WhatsApp, Snapchat, Kik, and Facebook’s Messenger, play a huge role in how people communicate with each other. 800 million people use WhatsApp each month, with Facebook’s Messenger, QQ Mobile, and WeChat following closely on their heels. Skype, Snapchat and Kik don’t have quite the volume of users, until you delve down… Continue Reading »

emailgrowth

3 Simple Ways To Grow Your Email Database

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Email marketing continues to be one of the most powerful marketing tools business owners have available to them. It’s relatively affordable, can be quickly deployed, and has consistently proven to generate sales. However, email marketing does have one limitation: you are, by law, limited to reaching only those individuals who have opted into receiving your… Continue Reading »

beyourself

Can Being Yourself on Social Media Really Be A Competitive Advantage?

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Richard Branson, Marissa Mayer, and even Tim Cook have all been praised for using their personal social media engagement to boost their brands’ profiles. Being authentic, opinionated, and real-time responsive can be a great strategy for the top-level CEO – but does it work for the typical small business owner? The answer to that question… Continue Reading »