sony

Sorry, Sony: You Can’t Get The Horse Back Into the Barn

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As you may have heard, Sony Pictures Entertainment was recently the victim of a massive cyberhacking attack. While no one is as yet exactly sure what happened, it is believed that either North Korea or one of their allies perpetrated the breach in advance of the release of The Interview, a forthcoming movie believed to… Continue Reading »

bullshit

It’s All Coming Up Bull: Cards Against Humanity’s Black Friday Stunt

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Black Friday seems like an obvious opportunity to boost merchandise sales. Retailers everywhere, both traditional brick and mortar and online stores, clamor to offer the best deals and capture as much of the revenue from one of the biggest shopping days of the year as possible. However, Cards Against Humanity took a different approach. In… Continue Reading »

holidayevent

Having a Special Holiday Event? Online Promotion is the Key to Big Sales!

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In-store holiday events are a powerful sales tool. Trunk shows, author signings, product demonstrations, flash sales and similar events give your customers two compelling reasons to come to your store: they’re something fun to do (and who doesn’t love that?) and it can be a very efficient way to get gifts for one or more… Continue Reading »

research

A Minute of Research Can Save You an Hour of Headaches – and Maybe Even Your Company

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Mary Mickel and Ali Slutsky are two Texas PR professionals who wanted to start an agency specializing in the hospitality and restaurant industry. They named their new venture Strange Fruit – a title that’s also shared by Billie Holiday’s iconic song about the lynching of African-Americans. The outrage on Twitter was immediate and widespread. To… Continue Reading »