autumn-marketing

Falling into Step with Your Autumn Marketing

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September is right around the corner, and you know what that means. If you haven’t done so already, now is the time to sit down and plan out your promotions for the fall. The fourth quarter begins with back to school sales and ends with the holidays – truly a make-it-or-break-it period for many small… Continue Reading »

infinite

A Website’s Work Is Never Done

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Creating a website is a very different process than writing a book. Unlike an author, a business owner never gets to write those satisfying words, “The End.” Adding new content regularly to your website is a marketing essential, both in terms of capturing customer attention and boosting SEO rankings. That being said, there’s a certain… Continue Reading »

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Facebook Puts a Stop to Like Gating

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As of November 5, 2014 Like-Gating, or requiring a user to like your page in order to enter a contest or claim a coupon, will no longer be an acceptable practice on Facebook. Though this will have a huge impact on small businesses that have been relying on these tools to boost their Facebook following,… Continue Reading »

catalog-gold

Could a 17 Pound Catalog Be Worth Its Weight in Gold?

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Pop quiz: when was the last time the words “Restoration Hardware” crossed your mind? For most of us, the answer would probably be not lately – at least, not until we read the morning headlines. There, it turns out, we find at least half a dozen stories, including this prominent, much-cited New Yorker piece, questioning… Continue Reading »