holiday-coupon

Should Coupons Be Part of Your Holiday Marketing Strategy?

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Digital coupons are among the most effective shopping incentives, a recent whitepaper by Forrester Consulting reports. Shoppers prefer coupons and coupon codes over other types of promotions, and when they’re using a coupon, customers abandon their shopping carts far less frequently. With that in mind, should coupons be part of your holiday marketing strategy? The… Continue Reading »

responsive

Understanding Your Business Website: Responsive Design

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What it is: Responsive design is the art and science of making sure your website looks great and functions flawlessly on desktop computers, laptops, smartphones and tablets. The goal is to provide an easy-to-navigate, easy to read, effortless website experience – no resizing or panning required! Why you need it: There are many different devices… Continue Reading »

datacapture

Understanding Your Business Website: Data Capture

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What it is: Data capture is the systemized recording of any information your customers choose to share with you, such as their names, email addresses, and preferences. This can be accomplished in a number of ways, including contact forms, surveys, newsletter signups, event registrations, and other web forms. Why you need it: The more you… Continue Reading »

landingpage

Understanding Your Business Website: Landing Pages

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What it is: A landing page is a web page designed to be a visitor’s first point of contact with your company after that visitor clicked on a link someplace else, such as a Google AdWords or social media ad. The best landing pages are designed to quickly and clearly communicate your brand’s messaging, effectively… Continue Reading »