fb-vs-adblock

Facebook Is Taking on Ad Blockers, But Will They Win?

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Ad blocking technology is incredibly popular, particularly among users of mobile devices. According to PageFair’s 2016 Mobile Adblocking Report, 22% of smartphone users block ads. That’s 419 million people who aren’t seeing ads. Ads can be blocked both on the mobile web and in apps. Facebook derives 96% of current revenues from advertising, according to… Continue Reading »

hero-reg

Everybody Searching for a Hero: Lessons Learned from Lululemon

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Lululemon has had a rough couple of years. The athletic leisurewear brand ran into trouble when their black yoga pants were too sheer, prompting a massive recall. Then Chip Wilson, founder and chairman of the brand’s board, was forced to step down after stating that not every woman has a body that looks good in… Continue Reading »

understandingfree

Understanding What FREE Really Means

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One of the first things you learn in business school is the TNSTAAFL principle. TNSTAFFL stands for “There’s No Such Thing As A Free Lunch”, and it’s a reminder that anytime someone purports to be giving you something, they’re expecting to realize a benefit from their act. We’ve all heard about the “free” weekend getaway… Continue Reading »

3things

Are You Bothered By Your Bounce Rate? 3 Things You Need To Know

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Any fan of Technology Therapy Group knows we’re passionate about metrics. Measuring how customers behave on your website and social media is so important, and understanding the way users navigate through your digital presence can result in increased sales and greater profitability. One of the metrics we talk about, and that many, many people get… Continue Reading »