makingmost

Are You Making the Most of Your Digital Marketing Agency?

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We’ve all heard the phrase, “If it ‘aint broke, don’t fix it.” And to some extent, we agree. If you’re happy with the work your digital marketing firm is doing for you – be it creating and curating your social media presence, designing your monthly eblast, or implementing a SEO strategy – then by all… Continue Reading »

pinterest-treasure

Getting Profits Out of Pinterest: The Analytics You Need To Be Looking At

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Pinterest is, in the words of NY Mag, eating its competitors alive. The fast growing social media platform caters to older women – generally a demographic group with both disposable income and an openness to new purchasing experiences – yet small businesses have been having a tough time using Pinterest as a marketing platform. The… Continue Reading »

surprise

Surprise Surprise! Social Media Advertising Really Does Work – If You Do It Right

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I have to say I’m feeling pretty good at having the advice we give Technology Therapy Group clients completely vindicated by this eMarketer report which shows paid social media advertising converts more customers than organic content posting does. Here is some key information you need to know: YouTube and Twitter are currently the most effective… Continue Reading »

twouble

Twouble Ahead? Twitter May Be Changing How Users See Content

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If you’ve been using social media to market your business, you’re likely already aware how Facebook uses a complex algorithm to control what content users see, significantly limiting the reach of the content you post unless you pay to have it promoted. Rumors that a similar change may be coming to Twitter was enough to… Continue Reading »