emailsubject

On the Subject of Subject Lines

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I’ve just read some interesting research about the best and worst possible words you can use in your email marketing subject lines, but before we get into that, I’d like you to try an exercise. Every single person reading this blog gets multiple marketing emails every single day; on average, 416 commercial messages enter our… Continue Reading »

autumn-marketing

Falling into Step with Your Autumn Marketing

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September is right around the corner, and you know what that means. If you haven’t done so already, now is the time to sit down and plan out your promotions for the fall. The fourth quarter begins with back to school sales and ends with the holidays – truly a make-it-or-break-it period for many small… Continue Reading »

infinite

A Website’s Work Is Never Done

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Creating a website is a very different process than writing a book. Unlike an author, a business owner never gets to write those satisfying words, “The End.” Adding new content regularly to your website is a marketing essential, both in terms of capturing customer attention and boosting SEO rankings. That being said, there’s a certain… Continue Reading »

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Facebook Puts a Stop to Like Gating

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As of November 5, 2014 Like-Gating, or requiring a user to like your page in order to enter a contest or claim a coupon, will no longer be an acceptable practice on Facebook. Though this will have a huge impact on small businesses that have been relying on these tools to boost their Facebook following,… Continue Reading »