personalization

Personalization is Powerful

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Everybody’s been trying to crack the mystery of what makes Millennials buy. We know that this generation tends to be careful with their dollars; they’re intense researchers who will go online to read reviews and generally watch several videos before they commit to a purchase. Value is extremely important to Millennials. So too is the… Continue Reading »

silence

The Sweet Sound of Silence

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Is it time to ditch your video voice overs and bring on the captions? The answer to that question is most likely yes, according to a recent Digiday report. 85% of Facebook’s 8 billion daily video views take place with the sound shut off; this is due in part to the fact that this media… Continue Reading »

insta-biz

Coming Soon: Instagram Business Profiles!

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One out of every five Americans uses Instagram, and the social media platform is well aware of how attractive it is to business owners. Advertising options have recently expanded, with the Carousel ads now allowing video and image based content to be used together. Now TechCrunch is reporting that Instagram is testing business profiles. Business… Continue Reading »

facebooklive

Facebook Live: What It Is and Why It Matters

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Last summer, Facebook allowed a few select users – mostly celebrities and influential figures – the ability to broadcast live video. It was an instant hit: people enjoyed being able to watch events as they happened, as well as giving their commentary and response instantly. Now Facebook Live is available to almost all Facebook users…. Continue Reading »