facebook-fallingapart

Facebook’s Falling Apart…Or Is It?

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This morning, the New York Times had a fairly extensive interview with Mark Zuckerberg, the founder of Facebook. It’s a good look at the many ways Facebook has already changed, and how the social media company expects to change over the next five to ten years. Yes, five to ten years. We know you’ve been… Continue Reading »

worksmarter

Work Smarter, Not Harder, with Your Digital Marketing

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Though our role is to teach our clients how best to use digital marketing tools to support their businesses and implement strategies to do so, we inevitably learning a thing or two from each and every client with which we work. Stephanie Shalofsky, NYC Professional Organizer of The Organizing Zone, taught us one of these… Continue Reading »

copywrite

When Less is More: Copywriting That Works

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More and more people are using smartphones and tablets when they visit your website. The move to smaller screens has a profound impact on the role copy has on your websites. Images have become increasingly important, while the space available for text has shrunk. People won’t sit and pore through dense paragraphs of text on… Continue Reading »

physical

Getting Physical: Supporting Your Digital Presence in Your Physical Location

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Social media was created to support your brick-and-mortar business in the digital realm, but in a time when the lines are blurred between the physical and digital, you must boost your social media presence in your physical location as well. Supplying reminders while your business is fresh on your customers’ minds – and how much… Continue Reading »