socialcraze

Is Managing Your Social Media Presence Eating Your Life?

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“I wake up in the middle of the night sometimes,” a client recently told me, “freaking out that someone’s posted to our Facebook page and I haven’t responded quickly enough.” She’s taken to sleeping with her smartphone on the nightstand, just in case. “I can’t afford to unplug,” a colleague confided. “Twitter has become one… Continue Reading »

howmuchistoomuch

How Much Is Too Much? Determining The Ideal Word Count For Your Content Marketing

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Creating informative blog posts, articles, reports and emails for your customers is one of the classic techniques of content marketing. The concept is simple. You’re providing your audience with information that benefits your customer in a direct way while simultaneously demonstrating your expertise. There’s no sales pressure. It’s purely an informative exchange. When the time… Continue Reading »

therapy-customer

Therapy Time: You Are Not Your Customer!

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Okay, small business owners! It’s time for some tough love from the Tech Therapist. We’re just about to get into the holiday season – the most critical quarter of the year for many of you! – and it’s essential that your marketing campaigns deliver results. The first step in making this happen is coming to… Continue Reading »