manners-matter

Manners Matter: Social Media is Surprisingly Like Real Life

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Imagine the following: You’re walking along, having a conversation with one of your best friends about horses. She has things to say about horses, you have things to say about horses – it’s a good conversation and you’re enjoying it. Suddenly, someone you’ve never, ever met in your life abruptly thrusts themselves into your discussion… Continue Reading »

glass

Is Google Glass A Flop? Do You Need To Care?

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Have you been eager to get your hands on the new Google Glass? You might want to keep your money in your pocket, according to this article in the National Journal. Being an early adopter doesn’t always pay off. The first people to own the Glass find the experience decidedly underwhelming, as the device offers… Continue Reading »

In Digital Marketing, Forgiveness is Expensive

Forgiveness Can Be Way More Expensive Than Permission: Celebrities & Your Marketing

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A recent court decision can have a significant impact on the way you use celebrity names or images in your marketing efforts. Richard Young and Matthew T. Ingersoll, of Quarles & Brady, explain the basics in this article in Entrepreneur. Here’s the down and dirty version, just in case you’re in a hurry: Michael Jordan… Continue Reading »