Building and Growing Websites: Don't Put Lipstick on a Pig

Are You Putting Lipstick on a Pig?

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One of my very first childhood memories comes from watching Hee Haw with my parents. The down-home comedienne on screen was engaged in some seventies-style suggestive banter with Buck Owens. At one point, she said to him, “Buck, do you know what you get when you put lipstick on a pig?” Buck said no, and… Continue Reading »

Social Media Management: Don't Manufacture Your Content

Don’t Manufacture Your Social Media

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Once upon a time, Chris Brogan said you should never outsource your social media. I’ll admit it – I was more than a little miffed with him. There’s a lot to doing social media properly. You need a combination of technological prowess, marketing insights, and organizational skill to put it all together. Adding these tasks… Continue Reading »

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3 Things You Need to Know About Blogging

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Here at the Technology Therapy Group, we’re strong proponents of blogging. A well-written, focused blog can help boost your website’s visibility, strengthen your relationship with your existing customers, attract new customer interest and drive sales. But this doesn’t just happen! There’s a strategic component to blogging for business promotion purposes. Here are 3 things you… Continue Reading »

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The In-Store Experience Must Reflect Your Online Messaging

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I could have called this blog entry “Don’t shoot yourself in the foot!” but I didn’t want people to think I was talking about gun safety when the real message is about digital marketing. Here’s what happened: this week, I was shopping in a fairly good-sized chain store. I had gone there for a specific… Continue Reading »