webdev-warp

Push Your Web Development Into Warp Speed

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Whether you’re building a custom website or working with a template system, it’s easy to get behind on the content creation and curation for your new site. There are certain parts of the web development process that take time, but there are things you can do to rev things up and ensure that you launch… Continue Reading »

babyboom-shopping

Say Bye-Bye to What You Thought You Knew About Baby Boomer’s Shopping Habits

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Right about now, Baby Boomers either are in or entering retirement. What does that mean to you as a business owner trying to attract their attention? Get ready to shed some common misconceptions about this powerful demographic group: it turns out that the Boomers can’t retire the way their parents did. Everything you thought you… Continue Reading »

okcupid

OKCupid Introduced You To Mr. Wrong…On Purpose?

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Remember the big brou-ha-ha that exploded when it came out that Facebook was running experiments on its users, without informing them of the same. Totally not a big deal, according to OKCupid, which issued a statement today saying that all web-based companies do this sort of testing. Why, they’ve even hooked people up when their… Continue Reading »

followtheleader (1)

Follow the Leader: Learning from Big Brands on Social Media

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Global and national brands have the benefit of large social media budgets to invest in content creation and management teams. Rather than view this as a road block preventing smaller businesses from competing in the social sphere, use it to your advantage! Take what’s working for big brands and apply it to your business. Here… Continue Reading »