measuringmarketing

Measuring Digital Effectiveness without E-Commerce? It’s Possible!

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Analyzing the effectiveness of your digital presence is made easy when sales are made solely through your website. However, if e-commerce isn’t a part of your strategy, it becomes more difficult to measure the impact social media, e-mail marketing, and your website are having on sales. Still, all hope is not lost. If e-commerce doesn’t… Continue Reading »

yelpless

Ready to Feel Even More “Yelpless”? Congress Moves to Protect Consumers from You

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Two Congressmen, Eric Swalwell and Brad Sherman, both from California, have just introduced legislation designed to prevent businesses from taking retaliatory measures against consumers who leave negative online reviews about their experiences, the National Journal reports. At issue here are the fines (sometimes hundreds of dollars, occasionally thousands) that business owners have attempted to levy… Continue Reading »

makingmost

Are You Making the Most of Your Digital Marketing Agency?

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We’ve all heard the phrase, “If it ‘aint broke, don’t fix it.” And to some extent, we agree. If you’re happy with the work your digital marketing firm is doing for you – be it creating and curating your social media presence, designing your monthly eblast, or implementing a SEO strategy – then by all… Continue Reading »