startingover

Starting Over: Entrepreneurship After Life in the Corporate Trenches

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So, our economy has changed. And one of the ways it has changed is it that there are many, many people once employed by large corporations who no longer have their jobs. The ages of these people vary, of course, but a sizable number are 40-ish and older; they’re far too young to retire, and… Continue Reading »

netneutrality

What Will Net Neutrality Mean For Your Business

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As you may have heard, the FCC is about to vote on Net Neutrality. Many business owners are busy running their businesses, and so haven’t spent a lot of time following the convoluted and seemingly endless arguments Net Neutrality advocates and their opponents have had prior to this moment. However, as it appears certain that… Continue Reading »

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Facebook’s Relevance Scores: Why They Matter To You

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If you’ve been checking the performance metrics associated with your Facebook advertising, you may have noticed a new number on the report. This is your relevance number, a digit between 1 and 10 that reflects Facebook’s estimate of how relevant your target audience will find your messaging. The higher your ad’s relevance score is, the… Continue Reading »

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Get More Out of Google+: New Display Ads & Pinned Posts

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Of all the social media platforms, Google+ has been the one that has the hardest time finding its core group of users and making itself relevant to broader conversations, limiting its effectiveness as a marketing tool. It’s been an awkward time, but Google has made some recent changes that may expand Google+’s appeal to a… Continue Reading »