email28

Boost Your Email Marketing Conversion Rate 28% By Making One Simple Change

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Email marketing has long been a favorite in the small business owner’s promotional toolbox. Stringent opt-in and unsubscribe requirements have given customers confidence that brand owners will respect their inboxes, sending only content that is of interest. Average open rates hover between 20 and 30 percent for most companies, with a few superior performers garnering… Continue Reading »

headline

Better Headlines = More Sales

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The Google AdWords Challenge Google made copywriters everywhere jump for joy with the news its testing double-length headlines for Google AdWords ads. Additionally, the description copy area has been extended to 80 characters, giving marketers even more room to make their point. If this change proves to be popular – and we have every reason… Continue Reading »

current-events

Touching or Tacky: When Brands Should & Shouldn’t Comment on Current Events

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Prince’s death came as a big shock to music lovers around the world. News that the 57 year old musician had passed away caused instant headlines and a massive outpouring of grief on social media. In the midst of it all, Cheerios, which is based out of Minnesota, Prince’s home state, Tweeted an image that… Continue Reading »

fb-updates

4 Facebook Changes Small Business Owners Will Love

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Earlier in April, Facebook held its annual global developer’s conference, F8. During this event, Facebook officially announced the features and functionalities they’ve been working on behind the scenes. This year’s offerings were particularly robust, with significant developments in the areas of Artificial Intelligence and Internet & Social Media access throughout the world. Alongside those large… Continue Reading »