Two Twitter Changes You Need To Know About


Twitter has been struggling to define its value in the crowded social media world. While the platform has a remarkable number of loyal users, it’s definitely not for everyone. People either love the compressed, fast-paced flow of information Twitter provides or they don’t. The 140-character limit has been especially difficult to deal with: in such… Continue Reading »


Simplicity is the Key for Reaching Seniors on Social Media


Social media advertising is an increasingly relevant tool for many business owners. Like any other form of advertising, these messages work best when they’re targeted to a specific audience. If a significant portion of your customer base is 65 or older, it’s a good idea to think through what you’re going to do to make… Continue Reading »


Seek The Company You’d Like To Be Found In


Maintaining an effective social media presence for your company involves a series of choices. First, you need to determine which platforms make the most sense for you; then it’s time to delve down into which groups or discussions that are occurring on those platforms are worth participating in. Social Media is more than post it… Continue Reading »


When Your Employees Are Slacking Off On Their Smartphones Instead Of Working…Pay Attention!


“I understand that working at the movie theater isn’t necessarily the most thrilling way to spend your Saturday afternoon when you’re twenty-something years old,” Ron said. “But I have a hard time dealing with my employees being on their phones when I’m paying them to be working.” One day, Ron snapped, and asked one of… Continue Reading »