new-social

Instagram, Tumblr, Snapchat & Vine: Who’s Using These Social Media Platforms

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Business Insider has released its latest research regarding social media usage demographics. Looking at what social media platforms are relevant to different genders, ages, economic groups and other criteria can make it easier to decide which platforms need to be part of your marketing mix. One thing this report makes clear is that while everyone… Continue Reading »

deflategate

And Once More, Deflategate: Can A Brand Win & Lose At The Same Time?

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We all know I’m a Patriots fan, right? That being said, I’ve been less than enthusiastic about how the Deflategate scandal has been handled, particularly from a marketing perspective. Things haven’t been fantastic in the interim; the entire saga has dragged on and on in the public eye, negatively impacting several brands, including Tom Brady’s,… Continue Reading »

emailtoomuch

Email Marketing: How Much Is Too Much?

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Email marketing continues to be one of the most powerful tools available to small business owners, but it’s definitely a numbers game. If you don’t email your customers often enough, they’re going to forget who you are – but emailing too frequently is the number one cause of unsubscribes and complaints. How can you find… Continue Reading »

kk01

Compliance Issues Don’t Just Go Away When You’re On Social Media

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Why Your Legal Department Needs to Know What The Marketing Team is Up To As sick as you may be of Kim Kardashian’s antics, chances are you’re not nearly as tired of hearing her name as the legal department of Duchesnay, USA. That company is responsible for the manufacture of a drug called Diclegis, which… Continue Reading »