Seek The Company You’d Like To Be Found In


Maintaining an effective social media presence for your company involves a series of choices. First, you need to determine which platforms make the most sense for you; then it’s time to delve down into which groups or discussions that are occurring on those platforms are worth participating in. Social Media is more than post it… Continue Reading »


When Your Employees Are Slacking Off On Their Smartphones Instead Of Working…Pay Attention!


“I understand that working at the movie theater isn’t necessarily the most thrilling way to spend your Saturday afternoon when you’re twenty-something years old,” Ron said. “But I have a hard time dealing with my employees being on their phones when I’m paying them to be working.” One day, Ron snapped, and asked one of… Continue Reading »


Is Channel Management Your Missing Stair?


Counselors and therapists often use the concept of the Missing Stair to describe problematic family or organizational dynamics – generally, there’s one person who’s create difficulties, but no one wants to address or deal with that person, so everyone changes their behavior to work around them. It’s like having a missing stair in a staircase… Continue Reading »


Instagram Is About To Get Even More Interesting: New Advertising Tools You Need To Know About


For many small business owners, Instagram is already the most important social media platform in their marketing mix. Rated as the most vital social network by more than a third of those 34 and under, Instagram can be highly successful when used as a sales tool – a fact demonstrated very well by brands like… Continue Reading »