coupon

Targeted Digital Coupon Campaigns Prove Most Effective in Driving Sales

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Everybody loves to save money, but it turns out the most powerful digital coupons might just not be for everyone. Targeted digital coupons that are designed to appeal to a specific audience are a powerful sales tool, especially when compared to a one-size-fits-all savings offer. For example, let’s look to the toy marketplace. They’re pretty… Continue Reading »

time

It’s Time to Talk About Time

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“When you’re courting a nice girl, an hour seems like a second,” Albert Einstein once said. “When you sit on a red-hot cinder, a second seems like an hour.” Time plays a critical role in how your customers view your products and services. When you’re creating marketing messaging, whether that’s website copy, social media postings,… Continue Reading »

slowsites

Slow Sites Kill Sales

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How long do you think your customers will wait for your website to load? The answer to that question is: less time than it took you to read the question in the first place. The ubiquity of Wi-Fi, smartphones and mobile devices has resulted in a population that expects instant access to website content, 24… Continue Reading »