Archive for the ‘Marketing’ Category
Crowd Rules Review: Debt
So far, the second episode of Crowd Rules (the one that aired Tuesday, March 21st, 9 pm EST) has been my favorite. That’s because I was lucky enough to attend the original taping and see the show live. The question I got to ask was unfortunately cut from the episode –Tweet me @techTherapist if you want to know ...
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Crowd Rules Review: Specialty Food
On Tuesday May 14th at 9pm EST a new show premiered on CNBC Prime called “Crowd Rules.” The premise of the show is simple: 3 businesses compete for a $50,000 infusion of cash into their businesses. The audience is introduced to each business, listens to the stories and decides who should get the cash.
Why am I so ...
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Slow Movers on the Mobile Movement: Is it Time to Join?
Constant Contact recently surveyed small business owners regarding the use of mobile marketing techniques and a surprising 34% stated that they were not currently using any mobile technologies for their business. Even more astonishing: 65% of these businesses do not plan on developing a mobile strategy in the future. Let’s take a look at the reasons for this reluctance to ...
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Have You Gone Social with Your Ecommerce?
At this point, business owners are well versed in the ins and outs of ecommerce, but what about s-ecommerce? S-ecommerce, or social commerce, is an emerging ecommerce model that relies on social networks and other peer-to-peer communications to drive sales, according to Mashable. These platforms focus on the power of consumers in the market place and the influence they ...
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B2B Proposals – Are They a Form of Marketing?
Two years ago I sat through a panel where experts gave their advice to small business owners about how to succeed in business. One of the speakers told everyone he did not believe in writing proposals because they were too much of a time investment. Instead he believed you should get paid to write your proposals for potential clients. I ...
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Any Press is Good Press?
We’ve all heard the phrase “any press is good press,” but is this really true? We think not. Case in point, the story of “Sarah Hanson,” or shall we say Steinar Skipsnes. We first stumbled upon this tale late last week and couldn’t wait to cover this topic. At the time, GeekWire reported that 19 year old college student, ...
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