Long Form, Short Form: Who Cares, As Long as It’s Good?


One moment, brands are being told that customers have the attention span of goldfish and if you want to capture their interest, your entire story must be told in ten seconds or less. Yet the next advisor will tell you about the tremendous hunger for rich, long-form content, leaving you with the impression that it’s… Continue Reading »


Victoria Spills Her Real Secret: The Measurements That Matter


For a very, very long time, the Victoria’s Secret catalog occupied a distinct space in the direct mail world. Featuring pages and pages of beautiful women wearing expensive underthings, it was considered essential reading by many and a mainstay of the brand’s identity. But Victoria’s Secret announced today that the catalog is over – if… Continue Reading »


Personalization is Powerful


Everybody’s been trying to crack the mystery of what makes Millennials buy. We know that this generation tends to be careful with their dollars; they’re intense researchers who will go online to read reviews and generally watch several videos before they commit to a purchase. Value is extremely important to Millennials. So too is the… Continue Reading »