eventually

Event(ually)?…. Promoting Your Events with Digital Marketing

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A trend that we’ve noticed among small business owners is the tendency to hold off on promoting events via social media, email marketing, and supportive pieces on their websites, often waiting until just a week before the event to announce it. These events are generally not close kept secrets, business owners just delay their promotion,… Continue Reading »

app

More Sales? There’s an App for That — Maybe.

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Nowadays, it seems like there’s an app for everything. Apps are always in the news. As of this morning, a quick Google News search returned more than 27,000,000 results, including this story I wrote for Bank of America’s OPEN called Boost Your Sales Using Apps. Here’s the highlights from that piece, plus a few additional… Continue Reading »

digital-lead

Leading Them On: What Qualifies as a Digital Marketing Lead?

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All too often in the digital world if business owners can’t see the direct path from a digital marketing message to sales thy are quick to say that their strategy is not bringing them any leads. However, 9 times out of 10 this is simply untrue. A lead is not a sale. As the name… Continue Reading »