genie

A Time To Laugh, A Time To Cry – And It All Takes Place on Social Media

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What did you do when you heard the news that Robin Williams died? For many people, the answer to that question was turn to social media. #RIPRobinWilliams was the top trending hashtag on Twitter within minutes of the announcement of the beloved star’s death; Facebook and Tumblr struggled to contain a tsunami of users’ favorite… Continue Reading »

scrolling

Scroll On: Why Scrolling is the New Normal

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If you jumped on the web bandwagon early for your business, you’re probably familiar with the phrase “above the fold.” This is the idea that you should have everything important on each web page positioned such that the user does not need to scroll down to see it. Five, three, or maybe even just one… Continue Reading »

storytelling

Is Instagram the Next Great Storytelling Medium for Small Business?

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In the ever-changing world of social media, one of the fastest-growing platforms ever – Instagram – is starting a transformation that could have a tremendous impact on the way you market your products and services. The legacy sneaker brand Adidas has partnered with Champs Sports, a subsidiary of Foot Locker, to create AdicolorTV, an Instagram-only… Continue Reading »

staff-favorites

Our Staff Favorites: A Simple Sales Technique That Really Works

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One of the greatest assets any small business has is the collective intelligence, insight, and professional knowledge of the owner and employees. The fact is that you may know more about whatever it is you do – from creating fresh flower arrangements, selling estate jewelry, or creating mouthwateringly delicious fine French meals – than anyone… Continue Reading »