wheel

You Can Reinvent The Wheel…But Do You Want To?

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“Do you know how hard it is to get a great picture of an aquarium filter in action?” I was recently asked. The person asking the question wasn’t a photographer. He owns a pet store, specializing in tropical fish and all the things you need to keep tropical fish happy. Photography wasn’t something he really… Continue Reading »

menumadness

Menu Madness: Review Sites Add Another Critical Task to Restaurant Marketing

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Once upon a time, creating a restaurant menu was a relatively simple endeavor. You decided what you wanted to serve, put together a few descriptions and prices, and sent everything off to the printer – if you were a fancy place – or, if things were a little more casual than that, wrote it on… Continue Reading »

explorer

We’re All Explorers: Small Business & the Discovery Process

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Debi Lewis has a great article up in Social Media Today titled “Why You Should Pay for Discovery”. She does a great job of explaining what discovery is: that portion of the website development process in which conversations occur to determine exactly what a website will look like, what content will be on it, how… Continue Reading »

post2social

How Often Does My Business Need To Be Posting To Social Media

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It’s no secret that marketing your small business on social media can be a very time-consuming endeavor. Creating and posting brand-building content is labor intensive; even sharing the content created by others takes time and energy. In order to keep social media from becoming completely overwhelming, many business owners want to know exactly how active… Continue Reading »