Better Safe Than Sorry? Not If You’re Trying to Connect With Millennial Customers


In reviewing Micah Solomon’s excellent Forbes article, “2015 Is The Year of the Millennial,” I came across this bit that I’d like to share with you. After explaining that members of the Millennial generation define themselves as being willing to risk some level of danger in pursuit of excitement and adventure, Solomon writes, “Embracing danger… Continue Reading »


Push It Real Good: Google’s Latest Changes Aim To Make Websites More Like Apps


Normally, browser updates are the kind of event that are really of interest only to the tech contingent, particularly those who are responsible for making sure websites look great and function flawlessly, no matter which browser a visitor may be using. However, Google’s latest update to the Chrome browser for Android devices, and expected updates… Continue Reading »


Save the Trees – Go Digital with Your Marketing!


Happy Earth Day! Today we celebrate the environment and take time to reflect on how we can keep the world a safe and healthy place for all. Think of all the areas of your life where you can apply the old standby Reduce, Reuse, Recycle. At home, try switching to a reusable K-Cup and travel… Continue Reading »


A Pretty Website Isn’t Enough: Marketing Your Business in a Mobile World


If you’ve ever heard me speak, you’ve heard me say the following words: “Your website is the heart of your business.” And that’s absolutely true. Your website is often the first place a customer will look to find out more about your company, searching for everything from what type of products or services you offer,… Continue Reading »