sigwall

The Writing on the Wall: Understanding the Signature Hashtag

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Signature Hashtags are hashtags your company develops and tries to own on social media; the ultimate goal is to get social media users to adopt and use the hashtags, boosting the overall visibility and appeal of your brand. Sometimes a signature hashtag is as simple as using your brand’s name: check out #Pandora or #Harley… Continue Reading »

facebookadmoney

Facebook Advertising: Better than TV Commercials?

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Reuter’s has recently reported that Facebook is poised to overtake television as the primary advertising platform for business advertisers of all sizes. In the course of a year, Facebook users went from viewing 1 billion videos to more than 8 billion – the sort of exponential growth that has resulted in Facebook enjoying record revenues…. Continue Reading »

organiccontent

Is Organic Content Over?

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Buffer, known for providing tools for making social media marketing easier, has just reported some troubling news. Their own social media referral numbers have tanked, big time. According to their own numbers, they’ve lost nearly half of their traffic in just over a year. So what’s happening? Part of the traffic loss can be attributed… Continue Reading »

facebookmessage

Facebook Changes Coming To Your Messages Folder

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It’s important to understand that today’s customer views Facebook as a customer service channel. If your business has a Facebook page, visitors expect that they’ll be able to connect with you through Facebook. That contact can happen in many ways, from a visitor posting to your page, commenting on your posted content, or sending you… Continue Reading »