Targeted Digital Coupon Campaigns Prove Most Effective in Driving Sales


Everybody loves to save money, but it turns out the most powerful digital coupons might just not be for everyone. Targeted digital coupons that are designed to appeal to a specific audience are a powerful sales tool, especially when compared to a one-size-fits-all savings offer. For example, let’s look to the toy marketplace. They’re pretty… Continue Reading »


It’s Time to Talk About Time


“When you’re courting a nice girl, an hour seems like a second,” Albert Einstein once said. “When you sit on a red-hot cinder, a second seems like an hour.” Time plays a critical role in how your customers view your products and services. When you’re creating marketing messaging, whether that’s website copy, social media postings,… Continue Reading »


Slow Sites Kill Sales


How long do you think your customers will wait for your website to load? The answer to that question is: less time than it took you to read the question in the first place. The ubiquity of Wi-Fi, smartphones and mobile devices has resulted in a population that expects instant access to website content, 24… Continue Reading »


Social Media Marketing Glossary: Facebook


More and more, social media is starting to feel like a world of its own, complete with a distinct language that can be difficult for newcomers to decipher. To help translate, we’re launching a brand new Social Media Marketing Glossary blog series, starting with the biggest social platform: Facebook. Keep in mind that we’re going… Continue Reading »