hashtag

#HasBeen?

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Hashtags are over, have you heard? Brand after brand after brand has tried and failed to capture the public’s interest with unique hashtags; since that hasn’t worked, we’re told, it’s time to abandon the humble hashtag. But what if the hashtag’s not dead? Perhaps the hashtag is simply misunderstood. Rather than trying to create one’s… Continue Reading »

youtubesearch

A Great Video Isn’t Enough: Understanding Search & YouTube

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A lot of the time, we don’t have any trouble convincing our clientele that they need video. It’s pretty self-evident why video is important. Nine out of ten shoppers report finding video extremely helpful when making a purchasing decision; three quarters of business executives and B2B buyers report watching at least one work related video… Continue Reading »

customercontact

How Do Your Customers Really Want You To Contact Them?

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MarketingSherpa has just released their latest research, which states that 60% of all customers prefer to receive updates and promotions via email. When given the option, customers prefer to set email frequency; giving the choice to receive emails daily, weekly, or monthly makes a significant difference in sign-up rates. Direct mail came in a customer’s… Continue Reading »

6way-storytelling

Six Ways To Strengthen Your Story Telling Skills

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Story telling is the cornerstone of effective marketing. Every brand has a narrative; a story about who you are, what you do, and what makes you unique in the world. Experiencing this story over and over and over again helps the customer understand and remember who you are. Story telling is the cornerstone of effective… Continue Reading »