Don’t Dread The Dislike Button: Facebook’s New Feature Could Actually Boost Engagement


After countless requests, Facebook is giving users a feature they’ve been clamoring for: a Dislike button. Just as people can give the thumbs up to posts that make them smile, soon they’ll have the ability to give a thumbs down to content that makes them experience less positive emotions. People can dislike something and yet… Continue Reading »


Intimacy on Instagram: Controlling Who Can See Your Content Makes Sense


If you’ve been reading this blog for any time at all, you know I love fashion. Fashion Week is one of my favorite times of the year: I love seeing what all the best designers have been working on. But this year, I’m a little surprised at myself. One of my very favorite looks from… Continue Reading »


Instagram, Tumblr, Snapchat & Vine: Who’s Using These Social Media Platforms


Business Insider has released its latest research regarding social media usage demographics. Looking at what social media platforms are relevant to different genders, ages, economic groups and other criteria can make it easier to decide which platforms need to be part of your marketing mix. One thing this report makes clear is that while everyone… Continue Reading »


And Once More, Deflategate: Can A Brand Win & Lose At The Same Time?


We all know I’m a Patriots fan, right? That being said, I’ve been less than enthusiastic about how the Deflategate scandal has been handled, particularly from a marketing perspective. Things haven’t been fantastic in the interim; the entire saga has dragged on and on in the public eye, negatively impacting several brands, including Tom Brady’s,… Continue Reading »