humantouch

You Can’t Trust the Tools: The Importance of Human Touch in Social Media

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Managing your social media is a time consuming task. Curating content to disseminate to your followers, drafting posts that not only engage your fans, but are also optimized for your key phrases, answering messages and responding to comments on your page; it can sometimes seem like a full time job. Social tools like Hootsuite allow… Continue Reading »

seo-flag

Seeing Red: SEO Red Flags & How to Spot Them

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With SEO standards evolving on an almost weekly basis, it can be tough to keep up, let alone to discern the companies who are complying to the most current best practices from those who continue to attempt cutting corners with black hat techniques. Now more than ever, it’s crucial to research your SEO’s reputation, as… Continue Reading »

understanding-copyright

It’s Not What You Say, It’s How You Say It: Understanding Copywriting

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Once upon a time, there were two Buddhist monks who loved to smoke. They were passionate smokers, stealing any chance they could to enjoy a cigarette. It seemed to them that the world would be perfect if they could smoke all of the time. But being monks, they were required to regularly stop smoking for… Continue Reading »

secondscreen

The Silver Screen and the Second Screen

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As technology becomes more widespread, our attention spans are only getting shorter. The simple act of watching TV is punctuated by social media, online shopping, mobile games & more. Now over 84% of US tablet and smartphone users are on these devices while they watch TV, if they haven’t cut the cord all together. While… Continue Reading »