When You Can’t Beat Them, Join Them: A Look at Amazon’s Prime Day


If you’re an independent retailer, chances are you’ve got some strong feelings about Amazon. One of the world’s largest retailers, and the undisputed king of online sales, Amazon is very difficult to compete with. Their Prime program in particular generates lots of customer loyalty and repeat business: after shoppers have invested $99 to belong to… Continue Reading »


The Same Name Game: Do Your Domain Name & Business Name Have To Match?


If you’re starting a new company or rebranding your existing enterprise, expect to devote a significant amount of time and energy to choosing your business’s name. A name needs to be memorable, easy to pronounce, understood clearly by your target audience, sufficiently unique in your industry and must accurately communicate your brand’s distinct identity and… Continue Reading »


People Over Publishers: What Facebook’s Latest Algorithm Change Means To You


Just before the holiday weekend, Facebook made an announcement that can have a major impact on the reach business page content enjoys. They’re tweaking the algorithm that controls how posts are displayed in users’ News Feeds: content from a user’s friends and personal connections will be prioritized over content from brands and publishers. As Reach… Continue Reading »