Term archive for "Facebook changes"

fb-changes

Coming Facebook Changes Mean the Time to Rethink Your Content Strategy is Now

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In January, there will be massive changes in the way Facebook displays business page posts in users’ News Feeds. Content that is considered promotional – such as posts that display merchandise, talk about sales events, or encourage a purchase – will be squelched. Facebook has said that pages that post promotional content can expect to… Continue Reading »

facebook-web

Facebook’s Latest Changes Put Your Website in the Spotlight

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Facebook has changed, yet again, the way they determine which of your business’ posts show up in your followers’ News Feeds and which ones are doomed to linger forever in obscurity. This time, it’s the mechanics of linking that are in the spotlight: posts that use Facebook’s link format, including full length URLs directing visitors… Continue Reading »

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Facebook Puts a Stop to Like Gating

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As of November 5, 2014 Like-Gating, or requiring a user to like your page in order to enter a contest or claim a coupon, will no longer be an acceptable practice on Facebook. Though this will have a huge impact on small businesses that have been relying on these tools to boost their Facebook following,… Continue Reading »

New Facebook Pages

Understanding the Latest Facebook Business Page Changes

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Once again, Facebook has changed the page layout. If there’s one thing we can always count on, it’s that Facebook will keep changing things. As the world’s most popular social media platform seeks to increase its advertising revenue, it’s limiting how many people see the copy you post to your Business Page in their feeds…. Continue Reading »