Term archive for "Facebook changes"

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Facebook Puts a Stop to Like Gating

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As of November 5, 2014 Like-Gating, or requiring a user to like your page in order to enter a contest or claim a coupon, will no longer be an acceptable practice on Facebook. Though this will have a huge impact on small businesses that have been relying on these tools to boost their Facebook following,… Continue Reading »

New Facebook Pages

Understanding the Latest Facebook Business Page Changes

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Once again, Facebook has changed the page layout. If there’s one thing we can always count on, it’s that Facebook will keep changing things. As the world’s most popular social media platform seeks to increase its advertising revenue, it’s limiting how many people see the copy you post to your Business Page in their feeds…. Continue Reading »

facebook-originality

Facebook Changes Puts New Emphasis on Original Content

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Facebook’s latest announced series of changes means it’s more important than ever for small business owners to create and share their own engaging content rather than relying on content other people have already shared. Pages that rely too much on third-party content will be ‘de-emphasized’, meaning you’ll be reaching fewer people. The question becomes how… Continue Reading »

facebook-fallingapart

Facebook’s Falling Apart…Or Is It?

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This morning, the New York Times had a fairly extensive interview with Mark Zuckerberg, the founder of Facebook. It’s a good look at the many ways Facebook has already changed, and how the social media company expects to change over the next five to ten years. Yes, five to ten years. We know you’ve been… Continue Reading »