Term archive for "Facebook changes"

peopleoverbusiness

People Over Publishers: What Facebook’s Latest Algorithm Change Means To You

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Just before the holiday weekend, Facebook made an announcement that can have a major impact on the reach business page content enjoys. They’re tweaking the algorithm that controls how posts are displayed in users’ News Feeds: content from a user’s friends and personal connections will be prioritized over content from brands and publishers. As Reach… Continue Reading »

facebookmessage

Facebook Changes Coming To Your Messages Folder

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It’s important to understand that today’s customer views Facebook as a customer service channel. If your business has a Facebook page, visitors expect that they’ll be able to connect with you through Facebook. That contact can happen in many ways, from a visitor posting to your page, commenting on your posted content, or sending you… Continue Reading »

dislike

Don’t Dread The Dislike Button: Facebook’s New Feature Could Actually Boost Engagement

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After countless requests, Facebook is giving users a feature they’ve been clamoring for: a Dislike button. Just as people can give the thumbs up to posts that make them smile, soon they’ll have the ability to give a thumbs down to content that makes them experience less positive emotions. People can dislike something and yet… Continue Reading »

facebooksize

It’s Not The Size That Matters

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Remember when Facebook decided it was all about the images, and started prioritizing posts that had large images over posts that didn’t? The change was supposed to enhance the user experience, but apparently, size wasn’t what Facebook users were looking for. The longer you spend looking at a post the higher priority that post type… Continue Reading »