Term archive for "Facebook changes"

likechange

Facebook’s Latest Change Could Impact Your Page Likes

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Don’t be surprised if you see the number of likes your Facebook page currently has decreasing sometime in the next few weeks. Facebook has announced that it will be removing any page likes associated with pages that have been deactivated, including those whose owners have died. Social media has become so central to our lives,… Continue Reading »

fb-changes

Coming Facebook Changes Mean the Time to Rethink Your Content Strategy is Now

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In January, there will be massive changes in the way Facebook displays business page posts in users’ News Feeds. Content that is considered promotional – such as posts that display merchandise, talk about sales events, or encourage a purchase – will be squelched. Facebook has said that pages that post promotional content can expect to… Continue Reading »

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Facebook’s Latest Changes Put Your Website in the Spotlight

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Facebook has changed, yet again, the way they determine which of your business’ posts show up in your followers’ News Feeds and which ones are doomed to linger forever in obscurity. This time, it’s the mechanics of linking that are in the spotlight: posts that use Facebook’s link format, including full length URLs directing visitors… Continue Reading »

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Facebook Puts a Stop to Like Gating

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As of November 5, 2014 Like-Gating, or requiring a user to like your page in order to enter a contest or claim a coupon, will no longer be an acceptable practice on Facebook. Though this will have a huge impact on small businesses that have been relying on these tools to boost their Facebook following,… Continue Reading »