Term archive for "Facebook changes"

fb-vs-adblock

Facebook Is Taking on Ad Blockers, But Will They Win?

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Ad blocking technology is incredibly popular, particularly among users of mobile devices. According to PageFair’s 2016 Mobile Adblocking Report, 22% of smartphone users block ads. That’s 419 million people who aren’t seeing ads. Ads can be blocked both on the mobile web and in apps. Facebook derives 96% of current revenues from advertising, according to… Continue Reading »

peopleoverbusiness

People Over Publishers: What Facebook’s Latest Algorithm Change Means To You

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Just before the holiday weekend, Facebook made an announcement that can have a major impact on the reach business page content enjoys. They’re tweaking the algorithm that controls how posts are displayed in users’ News Feeds: content from a user’s friends and personal connections will be prioritized over content from brands and publishers. As Reach… Continue Reading »

facebookmessage

Facebook Changes Coming To Your Messages Folder

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It’s important to understand that today’s customer views Facebook as a customer service channel. If your business has a Facebook page, visitors expect that they’ll be able to connect with you through Facebook. That contact can happen in many ways, from a visitor posting to your page, commenting on your posted content, or sending you… Continue Reading »

dislike

Don’t Dread The Dislike Button: Facebook’s New Feature Could Actually Boost Engagement

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After countless requests, Facebook is giving users a feature they’ve been clamoring for: a Dislike button. Just as people can give the thumbs up to posts that make them smile, soon they’ll have the ability to give a thumbs down to content that makes them experience less positive emotions. People can dislike something and yet… Continue Reading »