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Boost SMB Revenue this Holiday Season with Facebook’s Paid Online Events Tool

Boost SMB Revenue this Holiday Season with Facebook’s Paid Online Events Tool

Discover the paid online events tool that’s helping small businesses thrive amidst the COVID crisis.

In our previous blog post, we discussed three ways to reward customer loyalty and build relationships this holiday season; two of which involved presenting customers with exclusive promo codes and special access to new products or services your business plans to offer.

Now, we’re going to take a look at a free tool that’s boosting small business revenue this holiday season. This all-inclusive tool comes by way of Facebook, with the goal of making it easier for small businesses everywhere to plan and host customer appreciation and private shopping events. Keep reading to learn more!

Generate More Holiday Revenue During the COVID Crisis

Facebook has done a lot to help SMBs amidst the current pandemic crisis, including giving away $100 million in cash grants and ad credits and implementing “Facebook Shop”, which makes it easier for small businesses to sell online. Their most recent assist, however, comes in the form of a paid online events tool which allows for the monetization of SMB events held online.

Not only does this powerful tool allow businesses, educators, creators, and publishers alike to create and host events and classes online, but event hosts keep 100% of their profits (with the exception of 30% app-store tax on iOS). This is a serious business-booster during some very unprecedented times.

Paid online events is currently a free product that enables “businesses, creators, educators and media publishers” to set up paid events or classes online and keep 100% the revenue themselves — except on iOS, where event hosts must give up the 30% “App-Store tax,” as Facebook called it. (Source)

All the Bells & Whistles, Free Until August 2021

Facebook’s new feature includes all the bells and whistles necessary for paid online events, including ticket sales, payment processing, promotion & hosting. Users can create the event, promote it to their followers via social media marketing and/or Facebook ads, and receive payments directly to their bank account. Hosts may also create custom audiences composed of participants from select events, which is an excellent feature for targeting purposes.

According to Facebook, all potential fees will be waived until at least August 2021. This makes the paid online events tool that much more attractive to SMBs looking to make money amidst the current crisis. Additionally, the social media platform plans to allow businesses to tag products from Facebook Shops and catalogs so that said products can be featured at the bottom of the event video. This will allow attendees to easily locate and learn more about specific products should they wish to make a purchase.

What Beta Testers Are Saying

Beta testers for Facebook’s paid online events tool described it as revolutionary. They use the feature to host a wide spectrum of events including fitness classes, boxing matches, trivia events, podcast recordings, expert talks, and more.

Why You Should Care

This holiday season, people are anticipated to travel and socialize far less in comparison to previous years. This makes Facebook’s paid online events tool a valuable resource for small businesses looking to connect with customers, and vice versa. With such largely positive testimonials, this Facebook tool possesses serious potential for generating SMB revenue and boosting sales this holiday shopping season.

Are You Eligible? Find Out Today!

Click the button below to check your eligibility for Facebook’s Paid Online Events tool today!

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Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

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Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

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