I think I speak for most small business owners when I say I cannot wait to hit 2020 with the door on the way out.
This year has been a wild ride filled with so many ups and downs. But amidst all the heartache, drama, fear-mongering and uncertainty, there’s one thing I’ve been consistently grateful for this year: loyal customers. They’re the reason why most small businesses are standing tall amidst these chaotic times— as their steadfast support has helped many-a-business navigate through the 2020 storm.
However, with more than one month left in 2020, we’re not out of the woods just yet. We need to be thinking about ways to reward and maintain long-time customer loyalty, as well as ways to promote loyalty among new customers. Fortunately, the holiday season is just around the corner, and so there’s no time like the present to step into the spirit of giving. Here are 3 things you can do this holiday season to reward customer loyalty and continue building relationships for your business:
1. Exclusive Promo Codes for Loyal Customers
Whether your customers are online, in-store, or everywhere in between, exclusive promo codes are an excellent way to reward consumer loyalty. Design exclusive offers, drop them in your marketing emails and send them to segmented lists of high-spend customers to use during the holidays. You can also create sign-up campaigns or utilize landing pages to help get the word out. No matter which route you decide to take, sharing an exclusive promo code is the perfect way to say “thank you” to loyal customers and show them how much you care!
2. Holiday Cards & Gifts
Another way to show appreciation for your customers and strengthen customer loyalty this holiday season is to send out gifts and cards. Think small, “stocking stuffer” type gifts you can put your logo on—like branded pens, keychains, notepads, or other essentials that promote brand awareness. Handwritten “thank you” cards and notes can also pack a mean punch in terms of showing your sincere appreciation for your customers.
3. Early Access to New Products or Services
Finally, a great way to express gratitude and appreciation to loyal customers is to provide them with early, exclusive access to new goods and services! The “exclusivity effect” does wonders for creating product and service demand. Communicating to loyal customers that they are among the first and few to experience something new from your brand will automatically boost perceived value, and increase consumer desire for the item or service as a result. It’s truly a win-win that works to promote your business and retain your customers!
Need Help Brainstorming Ideas to Show Customer Appreciation This Holiday Season? Reach out to one of our Marketing Mentors today. They’ll be happy to guide you through.