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The Well-Dressed Website: Holiday Edition

The Well-Dressed Website: Holiday Edition

For brick and mortar businesses, putting up holiday décor is a standard operating procedure. But what about your digital décor? Today’s shoppers visit websites before, during, and after their in-store shopping visits. Is the aesthetic experience you’re creating online going to evoke the festive feelings your shoppers want?

[Tweet “Your holiday branding should be both festive and brand appropriate.”]

Working with your web designer dressing your website for the holidays doesn’t have to be difficult.  Before any changes can be made, you’ll want to know a few things:

What’s Your Holiday Look?

Your holiday branding should be both festive and brand appropriate. Consider what colors and images you’d like to use. For best results, you’re going to want to use your holiday imagery on your website, on social media, and perhaps in other settings.

Combinations of red, green and white, as well as blue and white, are the most common color choices for winter holiday promotions, but there’s no law that says that’s what you have to do. If your brand is known for a specific color – let’s say purple – it makes sense to feature that color prominently in your holiday website décor.

What’s Your Holiday Offer?

Knowing the details of your main holiday offer, as well as any other savings opportunities you’d like to promote during the holiday season, makes it easier to integrate this information into your holiday website décor.

What’s Your Holiday Timeline?

When would you like your holiday décor to appear on your website? While many online retailers begin their holiday promotions in October, there are those traditionalists who wait until Black Friday. This year, Black Friday is November 23rd – less than 2 months away!

It’s also important to know when you’d like your holiday website décor to disappear. For many businesses, the new year is the right time for a new look.

Is your website well-dressed for the holidays? Need help making it happen? Give us a call. We’re here to help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office