You don’t have to be an eCommerce brand to capitalize on the most wonderful
(and lucrative) time of the year.
Whether you sell your products/services online or not, the holiday season holds immense value in helping to boost last quarter revenue—something all small business owners can appreciate after this rollercoaster of a year. There are a number of things all small business owners should have prepped and planned prior to December in order to benefit from holiday traffic and exploratory buyers. Setting up automated flows now means more time and energy to focus on other things later—and as owners of businesses both large and small know, those “other things” are in full throttle during the holiday season.
Don’t stress—Technology Therapy is here to help with three major things you should be checking off your to-do list before December and why:
Whether your goal is to boost sales or simply increase brand awareness, pre-planning your content is crucial for every business type in every arena. Content planning is especially key in preparation for the holiday season—a time when your focus and attention is likely needed elsewhere. Planning seasonal content in advance allows you and your team plenty of time to research, brainstorm, create and tweak effective, high-quality content that grabs and holds your audience’s attention ahead of your competition. It may mean front-loading your workload now, but it ensures meaningful content that sticks and saves you the infamous last-minute scramble.
2. Drip Campaigns
2020 has been the year of the shift to digital, so if you really want to stand out this holiday season, you need to have a smart, effective email marketing strategy. When you consider that email marketing consistently produces one of the highest ROI’s across marketing channels, automating your emails into “drip campaigns” makes sense. Boost sales by peppering your emails with instant purchasing options. Use audience segmentation to connect with subscribers through personalized, value-based emails they’ll want to forward to family and friends.
Remember, 75% of email revenue is generated from personalized campaigns. These campaigns take time to strategize and develop. Drip campaigns with the highest returns offer a carefully-crafted, personalized email experience. Therefore, the importance of strategizing this automated flow well in advance cannot be overstated.
In essence, if you’re looking to seriously boost your revenue this holiday season, you’re going to want to set up marketing automation in every way you can. From connecting with new subscribers to rewarding customer loyalty, from sharing curated content to automatically-triggered “abandoned cart” emails—planning automated flows well in advance helps create peace of mind for small business owners, especially during the busy holiday season.
Don’t know where to start? We can help. Take advantage of TTG’s Marketing Momentum Program—where we provide for startups and small businesses with strategy, planning, content, implementation and ideas.