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It’s the Most Lucrative Time of The Year: Building Out Your Holiday Flows

It’s the Most Lucrative Time of The Year: Building Out Your Holiday Flows

You don’t have to be an eCommerce brand to capitalize on the most wonderful
(and lucrative) time of the year.

Whether you sell your products/services online or not, the holiday season holds immense value in helping to boost last quarter revenue—something all small business owners can appreciate after this rollercoaster of a year. There are a number of things all small business owners should have prepped and planned prior to December in order to benefit from holiday traffic and exploratory buyers. Setting up automated flows now means more time and energy to focus on other things later—and as owners of businesses both large and small know, those “other things” are in full throttle during the holiday season.

Don’t stress—Technology Therapy is here to help with three major things you should be checking off your to-do list before December and why:

1. Content

Whether your goal is to boost sales or simply increase brand awareness, pre-planning your content is crucial for every business type in every arena. Content planning is especially key in preparation for the holiday season—a time when your focus and attention is likely needed elsewhere. Planning seasonal content in advance allows you and your team plenty of time to research, brainstorm, create and tweak effective, high-quality content that grabs and holds your audience’s attention ahead of your competition. It may mean front-loading your workload now, but it ensures meaningful content that sticks and saves you the infamous last-minute scramble.

2. Drip Campaigns

2020 has been the year of the shift to digital, so if you really want to stand out this holiday season, you need to have a smart, effective email marketing strategy. When you consider that email marketing consistently produces one of the highest ROI’s across marketing channels, automating your emails into “drip campaigns” makes sense. Boost sales by peppering your emails with instant purchasing options. Use audience segmentation to connect with subscribers through personalized, value-based emails they’ll want to forward to family and friends.

Remember, 75% of email revenue is generated from personalized campaigns. These campaigns take time to strategize and develop. Drip campaigns with the highest returns offer a carefully-crafted, personalized email experience. Therefore, the importance of strategizing this automated flow well in advance cannot be overstated.

3. Flows

In essence, if you’re looking to seriously boost your revenue this holiday season, you’re going to want to set up marketing automation in every way you can. From connecting with new subscribers to rewarding customer loyalty, from sharing curated content to automatically-triggered “abandoned cart” emails—planning automated flows well in advance helps create peace of mind for small business owners, especially during the busy holiday season.

Don’t know where to start? We can help. Take advantage of TTG’s Marketing Momentum Program—where we provide for startups and small businesses with strategy, planning, content, implementation and ideas.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office