The sale isn’t the end—it’s the beginning of a new relationship.
In this week’s Retail Tip, Jennifer challenges retailers to reframe how they think about the post-purchase experience. While most stores send a quick review request (which feels like a favor to you), what if your follow-up actually gave something back to the customer?
Jennifer walks through a simple three-step plan to strengthen loyalty without coming across as too salesy:
Share helpful product care or usage tips
Reinforce the customer’s impact on your team or community
Then (only then) ask for a review or UGC in a creative way
This approach not only shows appreciation—it keeps your brand top-of-mind, builds deeper trust, and opens the door for repeat purchases and referrals.
Watch the video now and start building customer relationships that last well beyond the checkout.
