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How Soon is Too Soon for Holiday Ads?

How Soon is Too Soon for Holiday Ads?

We’re still in the midst of Back to School season, but the holidays are right around the corner. Is it too soon to start your holiday promotions?

[Tweet “Holiday ad campaigns that begin in October have a 7% increase in ad impressions.”]

While we wouldn’t advise you to start running any ads tomorrow, you are going to want to be ready to spring into action soon. The National Retail Federation tracks when shoppers start buying gifts. For years, 40% of shoppers begin before Halloween. If you want to reach these customers, that means you need to have active promotions in place in October.

Creating targeted campaigns to reach early shoppers makes sense. You can use all of the marketing channels you have available – email marketing, social media, and in-store promotions – but research has found that PPC is particularly effective during the earliest part of the holiday shopping season.

According to Marketing Dive, there can be a real benefit for starting your PPC campaigns early. Holiday ad campaigns that begin in October have a 7% increase in ad impressions, a 12% drop in cost-per-click (CPC) and a 20% decrease in CPM (cost per thousand impressions) compared to other months in the holiday season. This is important information to have when you’re trying to control costs and improve outcomes.

PPC is an important marketing tool because shoppers don’t discriminate between paid and organic search. Early holiday shoppers, in particular, are likely to search for specific items or by location, as they still have plenty of time before purchases have to be made. 65% of purchasers click on ads during the research phase. If you’re only going to do one thing to appeal to early holiday shoppers, a targeted PPC campaign makes the most sense and will deliver the most satisfying results.

If you’re not sure how to make PPC work effectively for you, give us a call. The holiday season is too important not to make use of every available tool to build your business. We’re here to help!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office