June 10, 2019 - Technology Therapy™ Group - Web Design & Marketing

Stop! You’re Measuring the Wrong Things

Stop! You’re Measuring the Wrong Things

Here’s another very common scenario. A business owner comes to us saying they want more leads.  But when those leads are delivered and don’t convert, they’re upset. Let’s be honest here. It wasn’t leads that were wanted – it was sales. Client: “I want to see my web traffic go from 20 visitors a day […]