October 20, 2025 - Technology Therapy™ Group - Web Design & Marketing

The Hidden Cost of “Clone, Clone, Clone”

thumbnail: The Hidden Cost of "Clone, Clone, Clone"

You’ve seen it before. Email campaigns labeled “duplicate_final_FINAL_v2.” Ad sets named “Fall Ads 1, Fall Ads 2, Fall Ads 3.” Product images saved as “IMG_4782.jpg.” These aren’t just aesthetic problems; they’re operational inefficiencies that are quietly draining your team’s productivity and your bottom line.  The Real Impact of Poor Naming Systems The data reveals a […]