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3 Signs That It’s Time for a Website Redesign

3 Signs That It’s Time for a Website Redesign

Key Takeaways

Your website is at the epicenter of all your digital marketing. 

Before you sink time and money into a website redesign, assess your current site’s performance. 

Redesigning your website can include minor adjustments, or a complete rebuild. 

– Developing AR experiences can be expensive, but they can also yield higher conversion rates and save your business money on overhead.

How to Tell When You’re Due for a Website Redesign 

Not to be dramatic, but your website is the hub that defines your digital identity. It’s pretty important. Everything you do on social media, every dollar you sink into Google Ads, and each local search all lead back to your website. So, how can you tell if it’s time to give your top brand asset a facelift? Here are a few quick ways to audit your site to if you’re considering a website redesign. 

1. Your session times are low. 

When customers land on your website, that alone can feel like a victory – and it is! But convincing them to stick around is an even bigger success. Visitor retention that results in conversions should not only be a goal for your site, but also a guiding factor is cultivating a positive user experience.  

Using Google Analytics, take a look at your session durations to see how long people are spending on your site. You can also learn which pages they spend the most time on and what devices they are using to explore your website, two critical and informative data points for a website redesign. 

2. You’ve rebranded.  

Your site could be in perfect working order, but once you’ve switched up your logo, voice, or other key characteristics of your brand, it’s time to revisit your website design. This is one of the bigger components of rebranding your business – updating all your existing assets to match the new brand.  

Though it’s tempting to take on an “if it ain’t broke, don’t fix it” mentality surrounding your website’s branding, you have to keep cohesion in mind across every category of your business. From the tone you use on social media to the colors in your print collateral, a clear message is key for ingraining your business identity into the hearts and minds of your customers. 

3. You’re missing a few best practices. 

Redesigning your website may be intimidating, but it doesn’t necessarily entail a top-to-bottom overhaul. If you have a solid foundation and a strong framework, then a few additions may be all you need to bring your site up to speed.  

Website improvements that add functionality for your customers are game changing in and of themselves. Consider plugins that make it easier to add forms, improve SEO, and set up redirects. Simplify your navigation and add buttons that take users to the information they’re looking for. There’s a whole checklist of website components you should have, so consider getting an expert opinion on what’s missing. 

Ready for a Website Redesign?

Whether you’re in need of a complete renovation or just some creative reorganizing, the first step in a successful website redesign is identifying areas of improvement. Now that you know where the gaps are, you can create a wish list and start building something better!  

And if you need a few extra hands on your construction crew, we’re got you! Work with a mentor, try out our training, or watch a few videos to add to your repertoire of redesign tools. 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office