Website Redesign Process – When to Redo Your Website | SMB Marketing

3 Signs That It’s Time for a Website Redesign

Key Takeaways

Your website is at the epicenter of all your digital marketing. 

Before you sink time and money into a website redesign, assess your current site’s performance. 

Redesigning your website can include minor adjustments, or a complete rebuild. 

– Developing AR experiences can be expensive, but they can also yield higher conversion rates and save your business money on overhead.

How to Tell When You’re Due for a Website Redesign 

Not to be dramatic, but your website is the hub that defines your digital identity. It’s pretty important. Everything you do on social media, every dollar you sink into Google Ads, and each local search all lead back to your website. So, how can you tell if it’s time to give your top brand asset a facelift? Here are a few quick ways to audit your site to if you’re considering a website redesign. 

1. Your session times are low. 

When customers land on your website, that alone can feel like a victory – and it is! But convincing them to stick around is an even bigger success. Visitor retention that results in conversions should not only be a goal for your site, but also a guiding factor is cultivating a positive user experience.  

Using Google Analytics, take a look at your session durations to see how long people are spending on your site. You can also learn which pages they spend the most time on and what devices they are using to explore your website, two critical and informative data points for a website redesign. 

2. You’ve rebranded.  

Your site could be in perfect working order, but once you’ve switched up your logo, voice, or other key characteristics of your brand, it’s time to revisit your website design. This is one of the bigger components of rebranding your business – updating all your existing assets to match the new brand.  

Though it’s tempting to take on an “if it ain’t broke, don’t fix it” mentality surrounding your website’s branding, you have to keep cohesion in mind across every category of your business. From the tone you use on social media to the colors in your print collateral, a clear message is key for ingraining your business identity into the hearts and minds of your customers. 

3. You’re missing a few best practices. 

Redesigning your website may be intimidating, but it doesn’t necessarily entail a top-to-bottom overhaul. If you have a solid foundation and a strong framework, then a few additions may be all you need to bring your site up to speed.  

Website improvements that add functionality for your customers are game changing in and of themselves. Consider plugins that make it easier to add forms, improve SEO, and set up redirects. Simplify your navigation and add buttons that take users to the information they’re looking for. There’s a whole checklist of website components you should have, so consider getting an expert opinion on what’s missing. 

Ready for a Website Redesign?

Whether you’re in need of a complete renovation or just some creative reorganizing, the first step in a successful website redesign is identifying areas of improvement. Now that you know where the gaps are, you can create a wish list and start building something better!  

And if you need a few extra hands on your construction crew, we’ve got you! Work with a mentor, try out our training, or watch a few videos to add to your repertoire of redesign tools. 

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