Key Takeaways:
Learn 4 AI-powered tools you can use to empower and simplify your marketing.
Gain a deeper understanding of how AI outputs still require a human touch to ensure alignment with your brand and engagement with your target audience.
AI is reshaping digital marketing, making it easier than ever to generate ideas, streamline workflows, and save valuable time. But with all the buzz surrounding AI tools, it’s easy to wonder how to use them effectively without losing the human touch. That’s where you come in. By combining the power of AI with your unique insights and strategy, you can create marketing that’s efficient, authentic, and impactful.
Let’s explore four AI-powered tools that are transforming marketing platforms—and how you can use them to complement, not replace, your creativity and expertise.
The Rise of AI in Marketing Platforms
AI is becoming standard across marketing tools, integrating seamlessly into platforms you already use. From Meta’s generative AI for ads to *Klaviyo’s email subject line suggestions, AI simplifies tasks and provides creative ideas you can build on. These tools save time, optimize workflows, and deliver data-driven insights that help you engage your audience more effectively.
But here’s the key: while AI offers speed and inspiration for content, you bring the strategy, emotion, and brand knowledge that turns generic ideas into something memorable. AI might kickstart the process, but you fine-tune the final product, so it resonates with your target customers.
“While AI offers speed and inspiration for content, you bring the strategy, emotion, and brand knowledge that turns generic ideas into something memorable.”
– Technology Therapy® Group
1. Meta’s Generative AI Tools: Creative Enhancements for Better Engagement
Meta’s new generative AI tools are a game-changer for ad creation. These features can generate visuals, text, and variations of ad content, giving you more options to test and tweak. For example, as a small business owner, you can use AI to generate ad copy tailored to specific demographics, saving you time and effort.
However, even the best AI-generated ads need your input. Use AI to brainstorm ideas, but step in to refine the messaging, align the tone with your brand, and make sure that the final product resonates with your audience. You also want to monitor the performance of your ads to gather insights and adjust your strategy for future campaigns.
2. Klaviyo’s AI for Subject Lines and Preview Text
Email marketing gets a boost with Klaviyo’s AI features, which suggest subject lines and preview text based on performance data. This tool is especially helpful during busy seasons when you need compelling copy quickly. For instance, *Klaviyo can generate subject lines designed to increase open rates, such as “Holiday Deals You Don’t Want to Miss.”
That said, don’t rely on AI suggestions alone. Use them as a foundation and tweak them to align with your brand voice. Whether you’re aiming for humor, urgency, or warmth, your adjustments guarantee that the finished result feels personal and authentic to your audience. A quick edit can make all the difference in standing out in a crowded inbox.
3. Buffer AI Assistant: Streamlining Social Media Posts
Keeping up with your social media schedule can feel overwhelming, especially if you’re juggling multiple responsibilities. That’s where Buffer’s AI Assistant comes in. This tool helps you draft posts quickly, offering suggestions to kickstart your creativity when you’re short on time or inspiration.
Imagine needing to post about a new product launch but feeling stuck. Buffer’s tool can generate a caption that highlights the product’s features, which you can then refine to fit your brand voice. By helping you maintain a consistent posting schedule, Buffer AI Assistant helps your social media stays active and engaging. No more procrastinating on posts because you’re too busy to brainstorm.
4. ChatGPT and Gemini for Content Creation
When you’re running a small business, finding time to create content can be a challenge. Tools like ChatGPT and Gemini are here to help. These AI platforms generate content ideas, assist with blog drafts, and even help you map out content calendars.
For instance, if you’re planning a series of blog posts for the holidays, you can use ChatGPT to brainstorm topics or outline the structure of each post. If you’re a solopreneur or have a small team, these tools can be lifesavers, giving you a solid starting point when you’re pressed for time. However, always add your unique insights and voice, so the final content feels authentic to your brand.
“Human-written content ranks higher on Google 94.12% of the time.”
– Neil Patel Digital
Why AI Complements, Rather Than Replaces, Human Marketers
AI is a powerful tool, but it’s not a standalone solution. While it excels at generating ideas, streamlining processes, and offering data insights, it lacks the emotional intelligence and strategic thinking that you bring to the table. You’re the one who ensures the final product aligns with your brand and builds lasting relationships with your shoppers.
It’s not surprising that a recent Statista report found that 47.3% of U.S. consumers view AI-created content as either “slightly worse” or “much worse” than human-created content. As wonderful as AI tools are, they just haven’t reached the same level of creativity, personality, and nuance that humans have.
Besides the emotional and relational benefits of prioritizing human-generated content, it also has SEO and engagement value. Per recent research from Neil Patel Digital, human-written content ranks higher on Google 94.12% of the time. And human-generated content has been shown to draw in 5.44x more traffic than AI-generated content.
Putting AI to Work for Your Brand
Ready to embrace less stress and more time in your day as an SMB owner? Try one or more of the AI-tools mentioned above, take a moment to humanize their outputs, then proudly share them with your audience.
Need Help Implementing AI Tools?
A TTG pro can guide you through using and integrating AI tools, so you can elevate your creativity and strategy while saving time on your marketing tasks. Connect with a mentor today!
*DISCLAIMER: Links included in this article might be affiliate links. If you purchase a product or service with the links that we provide, TTG may receive a small commission. There is no additional charge to you!
